Diagnosing An Underperforming Kickstarter Campaign

Marco Pecota of Raybox Games joins the Crowdfunding Nerds to discuss the underperformance of a crowdfunding campaign with a proven IP.

 

Timestamps:

00:02:21 – Marco’s Expectations

00:04:31 – Email Open Rates?

00:04:52 – Pledge Levels Comparison

00:08:18 – Issues With Cash Flow

00:11:04 – Thinking About Post-Campaign Sales

00:14:33 – Challenges of Selling Heavy Strategy Games

00:15:16 – Conflicting Crowdfunding Campaigns & Releases

00:18:41 – Why Warhammer 40K Was Created

00:20:17 – Don’t Compete With Well Established Brands

00:23:24 – What Marco Would Do Differently

00:27:35 – Backer Perception of Premium Add-Ons

00:35:59 – Running A Tabletop Company Takes Time

00:41:41 – Last Advice

 

Shownotes:

 

First Campaign: Escape From Stalingrad Z - https://www.kickstarter.com/projects/legionsofsteel/escape-from-stalingrad-z

 

Second Campaign: Escape From Projekt Riese - https://www.kickstarter.com/projects/legionsofsteel/escape-from-projekt-riese

 

Zombie Tango Oscar – Insiders - https://www.facebook.com/groups/165197702028508