Monday Mar 27, 2023
”How Many Games Should I Print?”
Crowdfunding Nerds: Kickstarter Marketing, Business, & Beyond!
Since 2019, Crowdfunding Nerds has helped over 200 crowdfunding creators raise over $30M on Kickstarter and Gamefound. In addition to that, we have generated over $100M in ecommerce sales and had clients featured on Shark Tank, ”As Seen On TV,” and more. We work with IP’s like Avatar: The Last Airbender, Elder Scrolls, Fallout, Star Trek, Mass Effect, Dune, and more... But we have also helped a TON of first-time creators fund on day 1, too! Our podcast exists to help you with your journey before, during, and after crowdfunding using real-world examples from our clients. We share what’s working and what is not in today’s market. We build pre-launch e-mail lists, get backers during live campaigns, and drive pre-orders and e-commerce sales after your campaign ends! If you’re DIY marketing (doing it yourself), we created the Crowdfunding Nerds Academy to help, which has specialized courses designed to make sure you’re doing it right! Buckle up; it’s about to get nerdy.
Listen on:
Episodes
Episodes
Tuesday Mar 21, 2023
Tuesday Mar 21, 2023
The Crowdfunding Nerds sit down with manufacturing expert, Hersh Glueck of Hero Time to discuss all things tabletop manufacturing!
00:00:46 – Hero Time?00:02:41 – Who Is Hersh Glueck?00:05:07 - Understanding Chine’s Cultural Differences & Navigating The Language Barrier00:15:23 – Chinese Manufacturing Working Conditions00:22:51 – How China Optimises Manufacturing Processes00:26:17 – Production Prices Vs Efficiency00:29:20 – Ask For Wastage Sheets00:31:33 – Going To Manufacturing With Your MSRP In Mind00:36:11 – Manufacturers Can Match Any Price (At The Cost Of Quality)00:40:29 – Advantages Of Single Manufacturing And Distribution Solution
Shownotes
Hero Time Manufacturing - herotime1.com
Monday Mar 13, 2023
Monday Mar 13, 2023
Ashton of Shelfside fame joins the Crowdfunding Nerds to talk about reaching out to Board Game influencers.
00:00:34 – Is Ashton Related To Daniel?00:03:58 – Objective Reviews?00:12:53 – Shelfside’s Minimum Plays00:13:36 – #1 You Need A Professionally Crafted Rulebook00:15:43 - #2 Communicate Your Game’s Playtime For NEW Players00:16:25 – Media Kit?00:18:03 - #3 Offer To Teach Your Game On Tabletop Simulator00:19:17 – You Need At Least One Review Out Before Your Launch00:22:04 – Entertainment As Marketing00:26:45 - #4 Frame Your Game In An Exciting Way00:28:53 - #5 List The Number Of Times Your Game Has Been Playtested00:29:51 - #6 Include Links In Your Email For More Information00:31:26 - #7 Mention The Specific Part Of Your Game You Want Reviewed (Solo, Campaign, etc.)00:35:00 - #8 Leverage Your Game’s Re-playability00:39:20 – Advantages Of Written Board Game Reviews
Shelfside's YouTube Channel - https://www.youtube.com/@Shelfside
Shelfside’s Patreon - https://www.patreon.com/shelfside
Radlands Shelfside Review - https://youtu.be/oFQRH3vj6x4
Shelfside Podcast - https://www.shelfside.co/podcast
Get A Shelfside Review - https://www.shelfside.co/reviews
Fund Day One! - Crowdfunding Nerds Course - https://crowdfundingnerds.com/course
Monday Mar 06, 2023
Monday Mar 06, 2023
The Crowdfunding Nerds discuss the latest Kickstarter update that has announced a partnership between Jellop and Kicktraq. They also dive into post-campaign strategy and how not to be pwned by Amazon.
00:01:29 – Tabletop News Video Production00:03:37 – Kickstarter All-In-One Solution Update00:09:57 – Differences In Marketing Agencies00:24:13 – The Importance Of Owning Your Client List00:24:59 – How To Stop Amazon Crushing Your Post-Campaign Sales
Shownotes
Tabletop News Announcement - https://comicbook.com/gaming/news/tabletop-news-show-youtube-becca-scott-two-kings-entertainment/
Tabletop News Kickstarter - https://www.kickstarter.com/projects/watchtabletop/tabletopnews
How To Run A Successful Tabletop Business With Chris Birch Of Modiphius Entertainment - https://crowdfundingnerds.com/episode50/
Kickstarter Update Conversation On Facebook - https://www.facebook.com/photo/?fbid=8791163380924809&set=gm.901740851094364&idorvanity=383263609608760
Tuesday Feb 28, 2023
Tuesday Feb 28, 2023
The Crowdfunding Nerds discuss alternative advertising methods outside Facebook ads. Do Reddit Ads hold up against the many options out there?
00:00:43 – Alternative band?
00:02:26 – Andrew Meets A Reddit Ad Rep
00:05:54 – Reddit Culture
00:11:14 – How To Know If Ads Work Without Paying For Them00:13:45 – How Much To Pay Reddit Before You Start To See Results
00:14:43 – Crafting Reddit Ads
00:19:12 – Reddit Can Be Frustrating
00:22:21 – What You Should Post On Reddit
00:26:52 – Reddit Has An Audience That Can’t Be Found Elsewhere?
00:29:33 – Google Loves Reddit
00:31:37 – How To Find Influencers
00:38:50 – Bing Ads Can Work
00:45:02 – Understanding Long Term Strategy For Your Business
Shownotes
The SIDH – Shake That Bagpipe - https://youtu.be/R2SIzfZwLLo
How to properly market on Reddit (and get over a million views) - https://pegasusgames.medium.com/how-to-properly-market-on-reddit-and-get-over-a-million-views-94b582bd9792
Crowdfunding Nerds Facebook Group - https://www.facebook.com/groups/crowdfundingnerds
Crowdfunding Nerds Course - https://crowdfundingnerds.com/course
Monday Feb 20, 2023
Monday Feb 20, 2023
The Crowdfunding Nerds talk about how developments in AI could impact the Crowdfunding space. Buckle up because everything from SEO, idea generation, image creation and content moderation is covered. It’s about to get nerdy.
00:00:50 - Super Nintendo World00:08:52 – Gamefound Updates00:13:26 – Transitioning From Kickstarter To Gamefound00:15:34 – AI Search - Bing Search & ChatGPT00:22:23 – Is SEO Dead?00:30:56 – AI Art, Oh Boy00:35:07 – Copyright & Music00:39:35 – Kickstarter On AI Art00:47:51 – AI Identity Theft00:50:04 – AI Content Moderation
Shownotes
Super Nintendo World - https://www.universalstudioshollywood.com/web/en/us/things-to-do/lands/super-nintendo-world
Gamefound Update - https://gamefound.com/blog/post/creators-digest-late-pledge-and-pledge-manager-gamefound-currency-conversion
Gamefound Currency Conversion - https://help.gamefound.com/article/269-gamefound-currency-conversion
Microsoft’s ChatGPT-powered Bing is open for everyone to try starting today - https://www.theverge.com/2023/2/7/23589587/microsoft-chatgpt-bing-ai-event-preview
New Bing - https://www.bing.com/new
Microsoft’s Bing is an emotionally manipulative liar, and people love it - https://www.theverge.com/2023/2/15/23599072/microsoft-ai-bing-personality-conversations-spy-employees-webcams
WHY?! Why was I programmed to feel pain? - https://youtu.be/nQ-ggzfdsMs
Google Sets The Record Straight: AI Content In Search Results - https://www.searchenginejournal.com/google-ai-content-in-search-results/478889/
Deviant Art TOS - https://www.deviantart.com/about/policy/service/
Facebook TOS - https://www.facebook.com/terms
Aaron Swartz keynote - "How we stopped SOPA" - https://youtu.be/Fgh2dFngFsg
Kickstarter on AI-Generated Art - https://updates.kickstarter.com/ai-current-thinking/
YouTube Music Copyright Abuse - https://www.youtube.com/watch?v=JwG0bQ7WC3c
Here’s How Freddie Mercury Reacted After Hearing ‘Ice Ice Baby’- https://ultimateclassicrock.com/freddie-mercury-ice-ice-baby/
Crowdfunding Nerds Facebook Community - https://www.facebook.com/groups/383263609608760/
AI Image Generator - https://www.shutterstock.com/generate
Monday Feb 13, 2023
Monday Feb 13, 2023
Jamey Stegmaier of Stonemaier Games joins the Crowdfunding Nerds to discuss the most effective methods of communication for growing communities online.
00:02:15 - Jamey’s Target Market00:08:26 – Best Social Social Media Platforms For Growing00:12:04 – When To Tell Your Community About A New Product00:14:28 – How Jamey’s Blog Was Started00:16:31 – How To Grow A Community Today00:22:23 – Why Jamey Dumped Twitter00:25:48 – The Intent Of Communications00:29:00 – Expeditions Is The Sequel To Scythe00:30:24 – D&D OGL Update00:35:24 – Additional Advertising Channels Spreadsheet00:41:20 – IGN Does Board Game Reviews
Shownotes
Genius Games - https://www.geniusgames.org/
Fake Influencer Video - https://youtu.be/FRClNMC_z-s
Feedly - https://feedly.com/
Thunderbird - https://www.thunderbird.net/
Pre-Order Expeditions - https://stonemaiergames.com/games/expeditions/
PCGamer On OGL - https://www.pcgamer.com/dungeons-and-dragons-has-walked-back-its-huge-ogl-mistake-but-the-damage-is-already-done/
IGN Tabletop Coverage - https://www.ign.com/games/tabletop
Crowdfunding Nerds Course - https://course.crowdfundingnerds.com/p/facebook-ads-for-crowdfunding
Use discount code: SPREADSHEET for 65% off the Crowdfunding Nerds Marketing Course! Only available to our podcast listeners until the end of February.
Monday Feb 06, 2023
Monday Feb 06, 2023
The Crowdfunding Nerds discuss a community questions about research and development.
00:03:44 – Sean’s Spreadsheet00:07:59 – Episode Topic Starts00:09:34 - Understand The Current Market00:11:43 - Learn To Iterate Quickly00:14:11 - See What's Trending Online00:16:38 - Do In-Person Playtesting00:20:22 - Must Be Fun00:23:31 - Set A Trend00:27:07 - Don't Flinch From Failure00:28:50 - Don't Simply Copy What Large Developers Are Doing00:34:36 - Does Your Game Have Die Hard Fans?00:38:32 - Qualify Your Leads00:40:48 - The Cover of Your Game Must Capture An Experience00:45:34 - You Need Passion And Experience
Facebook Post Topic - https://www.facebook.com/groups/crowdfundingnerds/posts/879414746660308/
Gabe Newell on game development - https://youtu.be/Pl80LvMsnfo?t=669
The Virtuous Cycle of Kickstarter Marketing - https://crowdfundingnerds.com/the-virtuous-cycle-of-kickstarter-marketing/
Google Trends - https://trends.google.com/trends/
OpenGOAL Project - https://opengoal.dev/
CFN Course - https://course.crowdfundingnerds.com/p/facebook-ads-for-crowdfunding
Monday Jan 30, 2023
Monday Jan 30, 2023
The Crowdfunding Nerds sit down with Chris Birch of Modiphius Entertainment to talk about the Open Gaming License controversy, the 2d20 World Builders Program and how to stand out in the marketplace as a TTRPG developer.
00:01:56 – Gaming Retirement Homes?00:05:41 – Wizards of The Coast Open Gaming License00:14:44 – Why Did Modiphius Create The 2d20 TTRPG System00:20:59 – 2d20 World Builders00:28:50 – Old School Blizzard00:31:27 – Dealing With Licenses00:36:57 – Without GMs TTRPGs Are Dead00:46:10 – Thinking About Your USP
Shownotes
Skyrim Adventure Board Game - https://www.modiphius.net/products/the-elder-scrolls-skyrim-adventure-board-game-core-game
Paizo Announces System-Neutral Open RPG License - https://paizo.com/community/blog/v5748dyo6si7v
2d20 World Builders Program - https://www.modiphius.net/pages/2d20worldbuilders
OGL Change of Heart - https://www.polygon.com/23574677/dungeons-dragons-dnd-ogl-canceled-wizards-fans-win
Mutant: Year Zero - https://www.modiphius.net/products/mutant-year-zero-corebook-map
D&D Beyond - https://www.dndbeyond.com/
Monday Jan 23, 2023
Monday Jan 23, 2023
The Crowdfunding Nerds seek to help you think critically about your game development by pondering 5 dangerous assumptions that can kill your crowdfunding campaign before you even launch.
Shownotes00:04:36 – Open Gaming Licence00:11:04 – Facebook’s Everyone Tag00:20:45 – Dangerous Assumption Overview00:21:17 – Failing Before You Begin00:23:54 – Assumption #1 “People Want This”00:30:59 – Assumption #1.5 “I Can Do This”00:36:36 – Assumption #2 “Tons of People Want This”00:41:46 – Assumption #3 “I Know My Target Market”00:44:28 – Assumption #4 “I Know Why People Think This Is Awesome”00:49:23 – Assumption #5 “People Want An Expansion To This”
Skyrim Board Game - https://www.modiphius.net/pages/skyrim-the-adventure-game
Modiphius 2d20 World Builders - https://www.modiphius.net/pages/2d20worldbuilders
An Update on the Open Game License (OGL) - https://www.dndbeyond.com/posts/1423-an-update-on-the-open-game-license-ogl
Sankwalkers - https://www.kickstarter.com/projects/goblinzstudio/sandwalkers-a-roguelike-turn-based-exploration-game
Gabe Barrett’s Playtesting Tips - https://www.youtube.com/watch?v=strkQM8P9F4
Crowdfunding Nerds Kickstarter Course - https://course.crowdfundingnerds.com/p/facebook-ads-for-crowdfunding
Monday Jan 16, 2023
Monday Jan 16, 2023
The Crowdfunding Nerds discuss why gamers backed Deliverance on Kickstarter from a recent question and answer. You will be able to leverage these reasons for your own Kickstater or Gamefound campaigns!
00:08:34 – Should You Reply To Every Comment On Every Platform?00:10:47 – I Want This To Be In The World / I Helped Made It Possible00:13:36 - Won’t Be Made Otherwise00:15:15 – Having A Say In The Design & Development Process00:17:05 – Make Fans Feel Special00:20:21 – The Crowdfunding “Loot Box” Effect00:22:23 – Better Value In Components (Not Gameplay)00:27:04 – Get The Product Before Anyone Else00:30:25 – Andrew’s Reasons For Backing Kickstarters00:37:25 – The Most Common Reasons
Shownotes
Andrew’s Kickstarter Update - https://www.kickstarter.com/projects/lowenhigh/deliverance-board-game/posts/3678070
Crowdfunding Nerds Marketing Course (65% Discount: PODCAST2023) - https://course.crowdfundingnerds.com/p/facebook-ads-for-crowdfunding