Crowdfunding Nerds: Kickstarter Marketing For Board Games & Beyond!

Ep 45: Post-Kickstarter Discussion - Kickstarter Board Game Creator Launches Successful Kickstarter on Kickstarter

A discussion with Eric Geller of Quest & Cannons (Kickstarter) who launched a successful Kickstarter on Kickstarter joins the Crowdfunding Nerds to discuss said Kickstarter.
 
00:02:44 – From Idea To Game00:06:48 – How To Leverage Your Wife In Game Design 00:10:27 – How To Make People Care About Your Game00:15:43 – How To Do Market Research00:17:27 – Advice To First Time Creators 00:20:07 – The Most Effective Facebook Ad For Quest & Cannons00:21:48 – Why Did You Hire Crowdfunding Nerds To Manage Your Ads?00:23:34 – What Other Services Did Your Hire Out?00:24:35 – How Did Quest & Cannons Do On Kickstarter?00:28:42 – How To Set Up A Review Campaign
 
Shownotes
Quests & Cannons: The Risen Islands - https://www.kickstarter.com/projects/short-hop-games/quests-and-cannonsVirtuous Cycle of Kickstarter Marketing - https://crowdfundingnerds.com/episode14/4.5 Outcomes You Need To Consider Before Going To Kickstarter - https://crowdfundingnerds.com/episode5/Short Hop Games Self-Publishing Diaries - https://boardgamegeek.com/blog/10549

Ep 44: 5 Areas of Your Kickstarter Business You Should Be Focusing On

The Crowdfunding Nerds dive into 5 things that every successful business needs to focus on. 00:02:58 – Overview00:05:53 – Think Of The Funnel00:07:19 – Don’t Simply Focus On Leads00:08:04 – Defining A Lead00:11:41 – Where Do You Get Leads?00:14:20 – Conversion Rate00:18:26 – Indirect Results From Paid Advertising00:22:26 – Kickstarter Campaign Conversion Rate00:25:06 – Increasing Order Value Or Transaction00:32:23 – Working Out Revenue: Was Deliverance Profitable?ShownotesTop 10 Protests That Saved TV Shows from Cancellation - https://people.howstuffworks.com/culture-traditions/tv-and-culture/10-protests-that-saved-tv-shows.htmThe Virtuous Circle Of Kickstarter Marketing - https://crowdfundingnerds.com/episode14/ Deliverance BackerKit - https://deliverancegame.backerkit.com/hosted_preorders Sam Healey Rockin’ A Deliverance Tee - https://youtu.be/fxTiDiMBK8E?t=1818

Ep 43: Haxz0r Techniques To Leverage Your Landing Page During And After Your Kickstarter

The Crowdfunding Nerds have discovered a technique that improves advertising conversions for live Kickstarter campaigns!
00:02:26 – The Purpose of A Landing Page00:07:34 – Synchronising Landing Pages With Advertising00:10:04 – Landing Pages And Conversion Tracking00:13:08 – Understanding Buyers Intent00:17:11 – Landing Page Haxz0r Discovery00:19:24 – Landing Page Retargeting?00:19:50 – Advantages Of Landing Pages During Kickstarter00:31:56 – 15 Landing Page Call To Action POWER Words00:34:07 – How Not To Be Pwnd By iOS Updates00:36:16 – How To Wreck The Buyers Objection00:41:05 – Examples Of Kickstarter Landing Page Success
Shownotes
UTM Code Maker - https://ga-dev-tools.web.app/campaign-url-builder/ 
Fractured Veil – https://www.kickstarter.com/projects/paddlecreekgames/fractured-veil-a-survival-and-base-building-multiplayer?ref=9gl60a 
Quest & Cannons – https://www.kickstarter.com/projects/short-hop-games/quests-and-cannons?ref=6l50ox
Distilled - https://distilledgame.com/pre-order/

Ep 42: 6 Video Types For Your Kickstarter Board Game Advertising

In this episode, Sexy Irish Sean and the Crowdfunding Nerds go over the 6 different types of video marketing you can do on Facebook, and how to implement them.
00:03:52 – Facebook Ad Overview00:06:56 – #1 Product Demo Video Ad00:10:58 – Narration In Videos Ads?00:14:23 – #2 Social Proof Video Ad00:22:52 – #3 Closer Video Ad00:31:27 – Hurt Feelings From Feedback?00:33:18 - #4 Case Study Video Ad00:36:00 - #5 Lifestyle Video Ad00:37:36 - #6 Unboxing Video Ad00:40:09 – Post-Kickstarter Advice
Shownotes
6 Pack Ads Course - https://6packadscourse.com/Quest & Cannons - https://www.kickstarter.com/projects/short-hop-games/quests-and-cannons?ref=6l50oxDice Tower West - https://www.dicetowerwest.com/The Ernest Movies - https://www.imdb.com/list/ls007691427/Ant Lab Games - https://www.youtube.com/channel/UCKlCdblorinZZ6FTr_XqMgg

Ep 41: Marketing A Video Game Through Kickstarter With Ryan Wiancko of Fractured Veil - Part 2

The Crowdfunding Nerds continue the discussion with Ryan Wiancko of Paddle Creek Games while covering the importance of community building, and live streaming in video game marketing.
00:03:02 – What Advantages or Disadvantages Does Steam Have For Marketing Video Games?00:09:42 – Understanding Email Unsubscribe Rates And Abuse Reports00:17:56 – Navigating Video Game Kickstarter Stretch Goals00:23:32 – Video Game Pre-Marketing Play Testing00:32:09 – Developing A Video Game With eSports In Mind?00:37:23 – Video Game Live Stream Tips00:41:50 – It’s All About Community
ShownotesFractured Veil - https://www.kickstarter.com/projects/paddlecreekgames/fractured-veil-a-survival-and-base-building-multiplayer?ref=9gl60aRockyNoHands Streamer - https://www.twitch.tv/rockynohandsRestream - https://restream.io/Streamlabs - https://streamlabs.com/StreamElements - https://streamelements.com/Agorapulse Social Media Management - https://www.agorapulse.com/NLW Kickstarter Marketing Services - https://nextlevelweb.com/kickstarter-marketing-services/

Ep 40: Marketing A Video Game Through Kickstarter With Ryan Wiancko of Fractured Veil - Part 1

Ryan Wiancko of Paddle Creek Games (Also Iron Belly Studios) joins the Crowdfunding Nerds to discuss the Kickstarter pre-marketing for Fractured Veil, a massive-multiplayer online survival video game.
00:02:42 - What is Fractured Veil?00:07:11 - Marketing To Yourself 00:09:37 - Starting A Company Is A Grind00:10:31 - Find What Motivates You00:15:4 - Most Game-Changing Thing Ryan Learnt From The Podcast00:22:26 - You Need A Community-Driven Project00:25:24 - What Made You Hire Next Level Web For Marketing?00:34:24 - Marry The Imagery of Ads & Landing Pages00:37:44 - Facebook Form Ads Vs Lead Ads
Show NotesFractured Veil - https://www.kickstarter.com/projects/paddlecreekgames/fractured-veil-a-survival-and-base-building-multiplayer?ref=9gl60aGet Lamp Documentary - http://www.getlamp.com/Iron Belly Studios - https://ironbellystudios.com/Joe Girard's 13 Essential Rules of Selling - https://www.goodreads.com/book/show/15854768-joe-girard-s-13-essential-rules-of-sellingThriveSuite - https://thrivethemes.com/architect/

Ep 39: Diagnosing Problems With Your Facebook Ads

Andrew and Sexy Irish Sean tie SEO Wizard Rick in the closet and explain how to figure out what's wrong with your Facebook ads. 00:01:28 - Why Aren't My Facebook Ads Working?
00:04:35 - What Are Your Goals With Facebook Ads?00:05:33 - Target & Lookalike Audiences 00:11:12- Is The Product or Service The Problem? 00:15:29 - Get Fresh Eyes00:21:02 - If In Doubt, Create A New Campaign 00:24:04 - Are You Spending Too Much Money? 00:25:57 - Understanding Cost Per Impression (CPM)00:29:29 - Tips For Great Ads00:31:36- Separate Your Click Through Rate (CTR) & Link CTR 00:32:25 - The Importance of Social Proof On Ads 00:39:03 - The Solution To Poor Messaging In Ads00:40:35 - Tips For Describing Your Product 
Oros - https://www.kickstarter.com/projects/aescgames/oros

Ep 38: The Sunk Cost Fallacy And How To Craft A Welcome Email

In this episode, the Crowdfunding Nerds discuss the sunk cost fallacy and how it relates to Kickstarter marketing, as well as giving tips on how to craft an effective welcome email! 
00:01:47 - Conversions Vs Awareness In Marketing 00:07:02 - The Best Kind of Ads 00:09:36 - Tips For A Welcome Email 00:12:17 - The Purpose of A Welcome Email 00:18:04 - Recommended Community Sites 00:22:11 - What Platforms Does Your Target Audience Use? 00:23:24 - Having A Community On Your Own Website? 00:25:42 - What Is The Sunk Cost Fallacy?00:32:44 - The Fallacy Of Induction 00:43:41 - It's Like World of Warcraft 00:47:40 - Cost of Opportunity

Ep 37: Facebook Ad & Convention ROI For Kickstarter

Andrew explores the return on investment from his various pre-marketing efforts for Kickstarter and how it impacted his campaign's success. 
00:01:01 - Afraid To Dig Into The Data00:01:29 - How To Work Out Kickstarter Return On Ad Spend00:03:59 - Facebook Ads Will Impact Your Organic Marketing00:05:40 - Spend Limits To Facebook Ads00:07:56 - Understanding Your Cost Per Click00:11:17 - The Importance Of Email Lists00:13:09 - The Most Worth While Conventions00:25:19 - Facebook Ads Are An Auction 00:30:22 - Don't Start Your Ads Too Early 00:31:42 - What To Do If Organic Marketing Is Not Working00:34:30 - What To Do If You Can't Afford Conventions 
Show NotesGen Con - https://www.gencon.com/Norwescon - https://www.norwescon.org/Pax South - https://south.paxsite.com/Kingdom Con San Diego - http://www.kingdom-con.com/Dice Tower West - https://www.dicetowerwest.com/ShipQuest (TradeQuest) Convention Support - https://www.tradequest.co.ukIndie Game Alliance - https://www.indiegamealliance.com/The Game Crafter Events Sponsor - https://help.thegamecrafter.com/article/116-events

Ep 36: Essential Lessons From The Video Game Industry

What can board game developers learn from the current state of the video game industry? In this episode, the Crowdfunding Nerds talk about the importance of community and authenticity within game development.
00:01:21 - Current State of The Video Game Industry00:03:44 - By Corporations For Consumers 00:06:43 - Gabe Newell On Game Development00:09:33 - Using Game Development As Marketing 00:14:18 - Using Tabletop Simulator In Development/Marketing00:16:20 - No One Knows Your Product Better Than You00:17:19 - Building Up Your Community00:21:12 - The Most Valuable Thing Said On The Episode00:23:47 -When To Delete Comments 00:28:05 - Act Like A Fan of Your Own Game00:28:05 - Don't Surround Yourself With "Yes People."
Show Notes:Asmongold Video - https://youtu.be/kbBgOiqIrjoGabe Newell FULL Interview 2021 - https://youtu.be/Pl80LvMsnfo