Crowdfunding Nerds: Kickstarter Marketing, Business, & Beyond!

Ep 63: How To Launch Your Second Kickstarter Project With Joe Slack

Joe Slack joins the Crowdfunding Nerds to talk about transitioning from game to game on Kickstarter!
00:01:30 – Joe Is A CFN Fan00:02:19 – Who Is Joe Slack?00:03:40 – What Projects Have You Been Involved In?00:04:51 – Seek A Publisher Or Self-Publish?00:08:37 – How Do You Know When You Are On Brand?00:13:44 – When Should People Go Into Game Design Full Time?00:20:08 – Game Design Course?00:28:08 – Playing The Shipping Game00:34:36 – The Value Of Communicating With Backers00:36:04 – Example Of A Game That Transitioned Well
Shownotes
The Board Game Design Course - https://jslack.lpages.co/board-game-design-course-launch/
The Board Game Design Virtual Summit 2020 - https://jslack.lpages.co/virtual-board-game-design-summit/
Relics of Rajavihara and Montalo’s Revenge - https://www.kickstarter.com/projects/crazylikeabox/relics-of-rajavihara-montalos-revenge-expansion-and-re-print
Smirk & Dagger/Laughter Games - https://www.smirkanddagger.com/
Chip Cole - https://www.chipthedesigner.com/
Cryptid Cafe - https://www.kickstarter.com/projects/squatchygames/cryptid-cafe
The Board Game Designer’s Guide to Careers in the Industry - https://boardgamedesigncourse.com/careers-in-the-industry/
Comic book burning - https://www.kickstarter.com/projects/73258510/sad-pictures-for-children/posts/759318
4.5 Outcomes You Need To Consider Before Going To Kickstarter - https://crowdfundingnerds.com/episode5/

Ep 62: Interviewing A Sales Master: Dan Boe – Part 2/2

The Crowdfunding Nerds continue their discussion with Dan Boe, the sales master!
00:01:25 – The Psychology Of The Sale, How Customers Think00:04:28 – 3 Sales Shortcuts00:13:01 – Think For Your Customers00:17:04 – Marketing Is Honesty00:20:54 – Overcoming Buyer Objection By Getting To The Truth00:25:26 – Dealing With Cancelled Pledges00:32:03 – Leverage The Feeling of Missing Out00:33:40 – Customers Always Compare Pricing00:36:57 – Dealing With Failure In Sales00:44:13 – Casinos Know How People Make Decisions00:45:04 – Change Statements Into Questions00:48:45 – The Importance of Authenticity
Shownotes Pitch Anything By Oren Klaff - https://www.goodreads.com/book/show/10321016-pitch-anythingThe Tabletop Find-It Book - https://www.kickstarter.com/projects/oldmangames/the-tabletop-find-it-book

Ep 61: Interviewing A Sales Master: Dan Boe – Part 1/2

Dan Boe joins the Crowdfunding Nerds to discuss how consumers make decisions in sales. He describes his sales process, which involves illustrating the problem, describing the ramifications of the problem, and then stating a solution.
00:05:17 – Who Is Dan Boe?00:10:31 – Where Andrew & Dan Met00:14:36 – Dan’s Process Driven Sales Funnel00:31:12 – How Not To Be A Pushy Sales Person00:35:32 – Building Trust Before A Sale00:39:29 – A Process To Build Trust00:41:54 – Cold Calling Tips

Ep 60: Meet The Crowdfunding Nerds Community Moderators

The Crowdfunding Nerds interview Ben Levy and Devon Mettlin who are help moderate the Crowdfunding Nerds Facebook Community!
00:01:47 – Who Is Ben Levy?00:02:38 – Who Is Devon Mettlin?00:03:42 – The Key To Building Community00:05:51 – Board Game Art And NFTs?00:10:32 – Learn As You Go00:13:21 – 7 Touch Rule To Sales00:23:45 – Gamify Your Emails00:27:56 – Know When The Right Time To Buy Is00:33:40 – Facebook Group Organic Marketing Tips00:40:42 – How To Craft Social Media Posts00:47:12 – I Hate Marketing, Help!00:56:28 – What Value Are You Adding To Online Communities?
ShownotesMantle Of The Keeper - https://mantleofthekeeper.com/BGDL Group - https://www.facebook.com/groups/281973812325263Jamie Stegmaier's Blog - https://stonemaiergames.com/kickstarter/Kristen Instagram Queen - https://crowdfundingnerds.com/episode59/Libretalia Game - https://stonemaiergames.com/games/libertalia/Megapulse Game - https://www.kickstarter.com/projects/orion-games/megapulseFractured Veil Podcast - https://crowdfundingnerds.com/episode40/Valve On Alternate Reality Games For Marketing - https://www.youtube.com/watch?v=VIAkqYCw6aY

Ep 59: Instagram Marketing: How Kristen Made It To 7 Figures On Instagram

The Crowdfunding Nerds are joined by the least nerdy person they have ever had on the podcast to talk about leveling up your instagram marketing!
00:02:51 - How Kristen Got E-Famous On Instagram00:05:41 – Launching Your First Online Course00:10:41 – Do You Plan Your Instagram Posts?00:14:43 – Do You Post Multiple Times A Day On Instagram?00:16:34 – How To Repurpose Social Media Content00:21:21 – How To Use Facebook Stories / Instagram Reels00:25:26 – Using Organics Posts For Paid Advertising00:26:29 – How To Get Started From Zero00:29:30 – How Long Does It Take To Make Instagram Profitable?00:32:37 – A Starting Point For Posting00:35:17 – Are Hashtags Important?00:39:01 – Too Many Hashtags?00:42:09 – What About TikTok?00:45:25 – Business Or Personal Posts?00:47:36 – Social Media Photography Tips
ShownotesKristen’s Website - https://www.kristenlumiere.com/Kristen’s Instagram - https://www.instagram.com/kristen.lumiere/

Ep 58: The Ultimate Crowdfunding Reading List – Part 2

The Crowdfunding Nerds are back with even more books to add to your Kickstarter reading list! 
00:04:24 – Sean’s First Marketing Lessons00:08:31 - The Challenger Sale by Matthew Dixon, Brent Adamson
00:11:56 - The Personal MBA by Josh Kaufman00:16:41 - The Kobold Guide to Board Game Design by Mike Selinker00:18:26 - Board Game Design Advice (2nd Edition) by Gabe Barrett00:18:58 - Board Game Kickstarter Advice by Gabe Barrett00:19:24 - A Crowdfunder’s Strategy Guide By Jamey Stegmaier00:20:57 - The 21 Irrefutable Laws of Leadership By by John C. Maxwell, Zig Ziglar (Foreword)00:21:47 - 5 Day Weekend by Nik Halik00:22:27 - 6 Months to 6 Figures by Peter Voogd00:27:08 - The One Thing by Gary Keller
Shownotes
The Challenger Sale - https://www.goodreads.com/en/book/show/11910902-the-challenger-sale The Personal MBA - https://www.goodreads.com/book/show/9512985-the-personal-mba The Kobold Guide to Board Game Design - https://www.goodreads.com/en/book/show/12612706-the-kobold-guide-to-board-game-design Board Game Design Advice (2nd Edition) - https://www.kickstarter.com/projects/gabebarrett/board-game-design-advice-2nd-editionBoard Game Kickstarter Advice - https://www.kickstarter.com/projects/gabebarrett/board-game-kickstarter-adviceA Crowdfunder’s Strategy Guide - https://stonemaiergames.com/kickstarter/book/The 21 Irrefutable Laws of Leadership - https://www.goodreads.com/book/show/815716.The_21_Irrefutable_Laws_of_Leadership5 Day Weekend - https://www.goodreads.com/en/book/show/36083623-5-day-weekend6 Months to 6 Figures - https://www.goodreads.com/en/book/show/23702503-6-months-to-6-figuresThe One Thing - https://www.goodreads.com/book/show/16256798-the-one-thingEpic Leather Quest Book - https://www.amazon.co.uk/dp/B01E9HP1SU/

Ep 57:The Ultimate Crowdfunding Reading List

The Crowdfunding Nerds discuss the business books you need to read to thrive at crowdfunding!
00:01:54 – Why You Should Read Fiction00:04:51 – Eat That Frog By Brian Tracy00:12:20 – The Urgent Important Matrix00:16:11 – Mac Productivity Software, Things 300:20:24 – Leveling Up: How To Master The Game of Life By Eric Siu00:29:05 – Rich Dad Poor Dad By Robert T. Kiyosaki00:33:15 - Rich Dad's Cashflow Quadrant: Rich Dad's Guide to Financial Freedom By Robert T. Kiyosaki00:40:59 – Don’t Sweat The Small Stuff By Richard Carlson00:45:52 - The E-Myth By Michael E. Gerber
Shownotes 
Eat That Frog - https://www.goodreads.com/book/show/95887.Eat_That_Frog_ 
Things 3 - https://apps.apple.com/us/app/things-3/id904280696?mt=12 
Leveling Up - https://www.goodreads.com/en/book/show/53225935-leveling-up 
Finish: Give Yourself the Gift of Done - https://www.goodreads.com/book/show/35397160-finish 
Start: Punch Fear in the Face, Escape Average and Do Work that Matters - https://www.goodreads.com/book/show/17249189-start 
Grit: The Power of Passion and Perseverance - https://www.goodreads.com/book/show/27213329-grit 
Rich Dad Poor Dad - https://www.goodreads.com/book/show/69571.Rich_Dad_Poor_Dad?ac=1&from_search=true&qid=TAjYyckCek&rank=1 
Rich Dad's Cashflow Quadrant - https://www.goodreads.com/book/show/81922.Rich_Dad_s_Cashflow_Quadrant 
Don’t Sweat The Small Stuff - https://www.goodreads.com/book/show/170548.Don_t_Sweat_the_Small_Stuff_and_It_s_All_Small_Stuff?ac=1&from_search=true&qid=sqbN1pTkdC&rank=1 
The E-Myth - https://www.goodreads.com/book/show/81948.The_E_Myth_Revisited

Ep 56: Opportunity Cost - Fact Or Fiction?

The Crowdfunding Nerds take about opportunity cost, is it something your need to consider or is it a ... myth!
00:01:05 – Opportunity Costs Are Rigged?00:04:15 – The Crowdfunding Nerds Podcast Opportunity Cost00:12:13 – Opportunity Costs Of Your Backers00:13:10 – Opportunity Cost With Crowdfunding Platforms00:18:05 – Advertising Budget Opportunity Cost00:23:53 – The Opportunity To Develop A Community00:36:51 – Is Rick Convinced?
Game On Tabletop Crowdfunding - https://www.gameontabletop.com/crowdfunding.phpGamefound - https://gamefound.com/Gamecrafter Crowdfunding - https://help.thegamecrafter.com/article/114-crowd-fundingCrowdfunding Nerds Community - https://www.facebook.com/groups/crowdfundingnerds

Ep 55: 4 Absolutely Essential Things You Need To Know About Sending Board Game Emails

The Crowdfunding Nerds start the new year off by chopping email marketing! Everything you need to know when crafting your board game emails! 
00:02:03 – The Importance of Solid Email Marketing00:03:41 – Changes To MailChimp00:09:12 – MailChimp’s Pricing00:11:04 – When Do You Abandon Your Email List? 00:16:22 – 4 Absolute Essential Things Your Emails Need00:17:06 – The Email’s Theme00:20:57 – How To Do The Call To Action00:23:21 – Tips On Crafting A Thematic Introduction To Your Email00:25:53 – You Need Meaningful Content In Your Emails00:28:14 – The Optimal Length Of Your Emails00:36:37 – The Nature of Email Updates00:39:55 – Email Subject Lines & Preview Text00:48:38 – Be Careful What You Send Out
Shownotes
MailerLite Pricing - https://www.mailerlite.com/pricing
MailChimp Pricing - https://mailchimp.com/pricing/marketing/

Ep 54: Looking Back - A Year Of Crowdfunding Nerds Podcasting

The nerds look back at a year of podcasting while highlighting their favorite moments!00:00:49 – Favorite Moments00:16:54 – Favorite Podcast Episode00:23:44 – The Facebook Group Is Growing00:27:07 – Favorite Campaign We Promoted00:31:34 – Favorite Moment In Deliverance Campaign00:37:45 – Last Year's Best Learning Experience00:44:49 – Biggest Surprises Of Last YearShownotesEpisode 0 - https://crowdfundingnerds.com/episode0Rick’s Troll Eating - https://crowdfundingnerds.com/episode28/Are Your Manufacturing Numbers Right For Kickstarter? - https://crowdfundingnerds.com/episode27/Gamefound’s Vision of Crowdfunding (VAT) - https://gamefound.com/blog/post/our-vision-of-the-future-of-crowdfundingThe Virtuous Cycle Of Kickstarter Marketing - https://crowdfundingnerds.com/episode14/Organically Engage A Facebook Community With Your Board Game - https://crowdfundingnerds.com/episode17/Interviewing Ant Lab Games: What To Look For In Content Creators Who Review Board Games - https://crowdfundingnerds.com/episode31/Marketing With Gabe Barrett Of The Board Game Design Lab - https://crowdfundingnerds.com/episode6/Gamefound: Behind The Scenes With CEO Marcin Świerkot - https://crowdfundingnerds.com/episode49/How To Run A Successful Tabletop Business With Chris Birch Of Modiphius Entertainment - https://crowdfundingnerds.com/episode50/Distilled - https://distilledgame.com/A Christmas Carol Adventure Book - https://vergegames.org/all-products/p/christmas-carol-adventure-bookA Christmas Carol RPG Kickstarter Case Study - https://www.youtube.com/watch?v=mIPQJhjU6UQSkyrim On Gamefound - https://gamefound.com/projects/modiphius/the-elder-scrolls-v-skyrim-the-board-gameWhat We Learned From A Facebook Ads Master And How It Relates To Kickstarter - https://crowdfundingnerds.com/episode23/