Monday May 08, 2023
Running A Campaign Outside A Kickstarter Friendly Country
Crowdfunding Nerds: Kickstarter Marketing, Business, & Beyond!
Crowdfunding Nerds is a practical, behind-the-scenes podcast for creators looking to launch and scale successful crowdfunding campaigns. Since 2019, the Crowdfunding Nerds team has helped creators raise over $40M on Kickstarter and Gamefound while generating more than $100M in ecommerce sales.
From pre-launch strategy to post-campaign growth, the show delivers real-world marketing insights, campaign breakdowns, and lessons from both first-time creators and major IPs like Avatar: The Last Airbender, Fallout, Dune, and Star Trek.
Whether you're preparing for your first Kickstarter or optimizing your next launch, this podcast helps you do it smarter.
Listen on:
Episodes
Episodes
Monday May 01, 2023
Monday May 01, 2023
The Crowdfunding Nerds are joined by Amazon Ecommerce expert, Jack Dunbar to discuss everything you need to know about min-maxing your post-campaign selling strategy!
00:00:56 – Who Is Jack Dunbar00:06:31 – How Amazon Ecommerce Works00:08:35 – Take Charge Of Your Sales00:11:43 – Am I A Fool For Not Selling On Amazon?00:13:54 – Minimum Advertise Pricing (MAP)00:18:35 – 80% Of Product Searches Start On Amazon00:22:31 – MAP Violations00:23:59 – Step-By-Step Guide Of How To Get On Amazon00:29:26 – You Don’t Want High Volume On Amazon00:33:59 – Multi-Channel Fulfilment00:39:28 – Lean Into What Is Working00:43:39 – Advertise Your Website In Your Rulebook00:46:32 – Understanding Amazon’s Buy Box00:52:01 – Have Exclusives On Your Website00:56:11 – Working Out Shipping Costs
How To Stop Amazon Crushing Your Post-Campaign Sales - https://crowdfundingnerds.com/episode116/
Cease & Desist Letter Generator - https://legaltemplates.net/
Amazon Brand Registry: https://brandservices.amazon.com/
Kaspien Amazon Agency - https://www.kaspien.com/
Deliverrr Amazon Agency - https://deliverr.com/
Sellbrite Multi-Channel Selling Tool - https://www.sellbrite.com/
Zentail Multi-Channel Selling Tool - https://www.zentail.com/
Bqool Amazon Repricer Tool - https://www.bqool.com/
Aura Repricer Tool - https://goaura.com/
Seller Snap Repricer Tool - https://www.sellersnap.io/
Fulfilment By Amazon (FBA) Guide - https://www.junglescout.com/how-to-sell-on-amazon-fba
Fulfilment By Amazon Video Tutorials - https://sellercentral.amazon.com/help/hub/reference/external/200249180
Andrews Review of Jacks’ Board Game - https://www.youtube.com/watch?v=GZi55c75FWs
Crowdfunding Nerds Marketing Course - https://crowdfundingnerds.com/course
Jack’s Game New Kingdom: Gardeners - https://www.kickstarter.com/projects/newkingdomgaming/new-kingdom-gardeners
Monday Apr 24, 2023
Monday Apr 24, 2023
The Crowdfunding Nerds interview weight loss coach and personal trainer, Dan Whaley on how to maximize your physical energy and mental focus for crowdfunding
00:03:30 – We All Need More Energy00:05:11 – The Big Three00:06:41 – How Long Does It Take To Feel The Difference?00:12:47 – Adapting To Changes In Lifestyle00:16:25 – Start Small And Build Up00:22:20 – Eat REAL Food!00:27:16 – Plan For Events With Bad Food Temptations00:31:03 – Filter Your Water00:33:45 – Plan Treats00:38:15 – Developing An Exercise Routine That Works For You00:45:57 – How Does Being Healthy Help You Crowdfund00:49:47 – Fighting Parkinson’s Law00:55:04 – How Dan Helps People
Einkorn Flour - https://en.wikipedia.org/wiki/Einkorn_wheat
The Water Filter Sean Uses - https://www.osmiowater.co.uk/osmio-fusion.html
Connect With Dan Whaley - https://en-gb.facebook.com/danny.whaley.144
The Ultimate Kickstarter Marketing Course - https://crowdfundingnerds.com/course
The Crowdfunding Nerds Community - https://www.facebook.com/groups/crowdfundingnerds
Monday Apr 17, 2023
Monday Apr 17, 2023
How to make a good game? The Crowdfunding Nerds discuss game design and playtesting in the context of marketing.
00:00:34 - Crowdfunding & Tee Shirts?00:08:24 – You Can’t Crowdfunding With A Bad Game00:12:33 - Iterate Quickly00:15:38 – Be Open To Feedback00:23:28 – Be Aware That Playtesting Is Burdensome For Gamers00:24:52 – How To Get Playtesters00:30:25 – Ask Playtesters What They Like About Your Game00:33:54 – Don’t Undermine Playtesters Feedback00:41:08 – Be Aware Of Unnecessary Complexity00:53:59 – Design With An Experience In Mind00:56:13 – Involve Your Community In Your Game Development
Sam Healey Deliverance Tee Shirt - https://youtu.be/fxTiDiMBK8E?t=1816
Most Games Are Good Alex Radcliffe - https://youtu.be/q0LaGj9Cfcw?t=447
Steve Jackson On Game Development - https://www.youtube.com/watch?v=cBAjrTxrgEs&t=2743s
Last Fish! Kickstarter - https://www.kickstarter.com/projects/whiskers/last-fish
Gabe Barrett Board Game Playtesting Tips - https://youtu.be/strkQM8P9F4
The Ultimate Kickstarter Marketing Course - https://course.crowdfundingnerds.com/p/facebook-ads-for-crowdfunding
Crowdfunding Nerds Facebook Group - https://www.facebook.com/groups/crowdfundingnerds
Monday Apr 10, 2023
Monday Apr 10, 2023
Keven reached out to the Crowdfunding Nerds with a questions on how to work out his potential revenue from running a crowdfunding event.
00:01:28 – Keven’s Question00:05:21 – Thinking Of Average Pledge Value00:07:36 – How To Increase Income For Your Company00:11:07 – Funding Goals00:14:56 – You Need A Crowd To Crowdfund00:16:08 – Email Conversion Rates00:22:19 – How Big Must My Email List Be?00:31:30 – Great Products Don’t Always Sell Well00:35:57 – Working Out Your Marketing Budget00:42:51 – Nerd News
Shownotes
Kickstarter Success Calculator - https://crowdfundingnerds.com/kickstarter-success-calculator/
Kickstarter Referrals Explained - https://crowdfundingnerds.com/kickstarter-referrals-explained-deep-dive-into-4-tabletop-campaigns-that-funded-successfully/
7 Critical Mistakes You Need To Avoid When Crowdfunding - https://crowdfundingnerds.com/essentials/
The Virtuous Cycle of Kickstarter Marketing - https://crowdfundingnerds.com/the-virtuous-cycle-of-kickstarter-marketing/
Fund On Day One - https://crowdfundingnerds.com/course
Nerd News Items
Everette Taylor On Kickstarter - https://fortune.com/2023/03/01/kickstarter-ceo-everette-taylor-inclusion-ai/
BBC Documentary The Century of the Self - https://youtu.be/DnPmg0R1M04
BattleTech: Mercenaries - https://www.kickstarter.com/projects/cgl/battletech-mercenaries
Tabletop Analytics - https://www.tabletopanalytics.com/
Tuesday Apr 04, 2023
Tuesday Apr 04, 2023
The Crowdfunding Nerds are joined by Dina of Dina Said So Studio to talk about how understanding tabletop games can make you better at marketing!
00:01:39 - How Did You Get Into Marketing?00:09:58 – Dina’s Game Design Experience00:14:05 – What Services Do You Offer?00:17:57 – Organic Social Media Tips00:24:42 – Understanding What Social Media Platforms Are Trying To Do00:30:11 – Marketing As Role-playing00:33:29 – Most Valuable Results of Marketing00:37:21 – Troubleshooting Failed Campaigns00:43:57 – Training People For Launch Day00:48:51 - Neuro-Linguistic Programming For Marketing?
Kagan Productions - https://www.kaganproductions.com/
Instagram Marketing: How Kristen Made 7 Figures On Instagram Via Hairstyling! - https://crowdfundingnerds.com/episode59/
The Virtuous Cycle of Kickstarter Marketing - https://crowdfundingnerds.com/the-virtuous-cycle-of-kickstarter-marketing/
4.5 Outcomes You Need To Consider Before Going To Kickstarter - https://crowdfundingnerds.com/episode5/
Dina Said So Studio - https://dinasaidsostudio.com/
Monday Mar 27, 2023
Monday Mar 27, 2023
Hersh Glueck joins the Crowdfunding Nerds in part 2 to discuss tabletop manufacturing.
00:00:34 – Get Multiple Manufacturing Quotes00:03:10 – Manufacturers Can Miss Quote You00:04:57 – Understanding Price Differences In Chinese Manufacturing Because Of Location00:08:22 – Disadvantages Of Prototyping (Color Mismatch)00:28:10 - Optimizing Box Sizes00:30:19 – First Quantities00:36:55 – The Advantage of Running Out Of Stock00:39:46 – Design Your Game Around Manufacturing00:43:13 – Big & Small Publishers Have The Same Manufacturing Challenges
Shownotes
Part 1 - https://crowdfundingnerds.com/episode118/
Hero Time Manufacturing - https://www.herotime1.com/crowdfunding/
The Game Crafter - https://www.thegamecrafter.com/
How To Set Up Your Board Game Artwork For Print - https://www.youtube.com/playlist?list=PLCS1rWvDVjF44CLfYSvnn4kwmdWQstoD7
Crowdfunding Nerds Course - https://course.crowdfundingnerds.com/p/facebook-ads-for-crowdfunding
Hero Time University - https://www.herotime1.com/herotime-university/
Tuesday Mar 21, 2023
Tuesday Mar 21, 2023
The Crowdfunding Nerds sit down with manufacturing expert, Hersh Glueck of Hero Time to discuss all things tabletop manufacturing!
00:00:46 – Hero Time?00:02:41 – Who Is Hersh Glueck?00:05:07 - Understanding Chine’s Cultural Differences & Navigating The Language Barrier00:15:23 – Chinese Manufacturing Working Conditions00:22:51 – How China Optimises Manufacturing Processes00:26:17 – Production Prices Vs Efficiency00:29:20 – Ask For Wastage Sheets00:31:33 – Going To Manufacturing With Your MSRP In Mind00:36:11 – Manufacturers Can Match Any Price (At The Cost Of Quality)00:40:29 – Advantages Of Single Manufacturing And Distribution Solution
Shownotes
Hero Time Manufacturing - herotime1.com
Monday Mar 13, 2023
Monday Mar 13, 2023
Ashton of Shelfside fame joins the Crowdfunding Nerds to talk about reaching out to Board Game influencers.
00:00:34 – Is Ashton Related To Daniel?00:03:58 – Objective Reviews?00:12:53 – Shelfside’s Minimum Plays00:13:36 – #1 You Need A Professionally Crafted Rulebook00:15:43 - #2 Communicate Your Game’s Playtime For NEW Players00:16:25 – Media Kit?00:18:03 - #3 Offer To Teach Your Game On Tabletop Simulator00:19:17 – You Need At Least One Review Out Before Your Launch00:22:04 – Entertainment As Marketing00:26:45 - #4 Frame Your Game In An Exciting Way00:28:53 - #5 List The Number Of Times Your Game Has Been Playtested00:29:51 - #6 Include Links In Your Email For More Information00:31:26 - #7 Mention The Specific Part Of Your Game You Want Reviewed (Solo, Campaign, etc.)00:35:00 - #8 Leverage Your Game’s Re-playability00:39:20 – Advantages Of Written Board Game Reviews
Shelfside's YouTube Channel - https://www.youtube.com/@Shelfside
Shelfside’s Patreon - https://www.patreon.com/shelfside
Radlands Shelfside Review - https://youtu.be/oFQRH3vj6x4
Shelfside Podcast - https://www.shelfside.co/podcast
Get A Shelfside Review - https://www.shelfside.co/reviews
Fund Day One! - Crowdfunding Nerds Course - https://crowdfundingnerds.com/course
Monday Mar 06, 2023
Monday Mar 06, 2023
The Crowdfunding Nerds discuss the latest Kickstarter update that has announced a partnership between Jellop and Kicktraq. They also dive into post-campaign strategy and how not to be pwned by Amazon.
00:01:29 – Tabletop News Video Production00:03:37 – Kickstarter All-In-One Solution Update00:09:57 – Differences In Marketing Agencies00:24:13 – The Importance Of Owning Your Client List00:24:59 – How To Stop Amazon Crushing Your Post-Campaign Sales
Shownotes
Tabletop News Announcement - https://comicbook.com/gaming/news/tabletop-news-show-youtube-becca-scott-two-kings-entertainment/
Tabletop News Kickstarter - https://www.kickstarter.com/projects/watchtabletop/tabletopnews
How To Run A Successful Tabletop Business With Chris Birch Of Modiphius Entertainment - https://crowdfundingnerds.com/episode50/
Kickstarter Update Conversation On Facebook - https://www.facebook.com/photo/?fbid=8791163380924809&set=gm.901740851094364&idorvanity=383263609608760
Tuesday Feb 28, 2023
Tuesday Feb 28, 2023
The Crowdfunding Nerds discuss alternative advertising methods outside Facebook ads. Do Reddit Ads hold up against the many options out there?
00:00:43 – Alternative band?
00:02:26 – Andrew Meets A Reddit Ad Rep
00:05:54 – Reddit Culture
00:11:14 – How To Know If Ads Work Without Paying For Them00:13:45 – How Much To Pay Reddit Before You Start To See Results
00:14:43 – Crafting Reddit Ads
00:19:12 – Reddit Can Be Frustrating
00:22:21 – What You Should Post On Reddit
00:26:52 – Reddit Has An Audience That Can’t Be Found Elsewhere?
00:29:33 – Google Loves Reddit
00:31:37 – How To Find Influencers
00:38:50 – Bing Ads Can Work
00:45:02 – Understanding Long Term Strategy For Your Business
Shownotes
The SIDH – Shake That Bagpipe - https://youtu.be/R2SIzfZwLLo
How to properly market on Reddit (and get over a million views) - https://pegasusgames.medium.com/how-to-properly-market-on-reddit-and-get-over-a-million-views-94b582bd9792
Crowdfunding Nerds Facebook Group - https://www.facebook.com/groups/crowdfundingnerds
Crowdfunding Nerds Course - https://crowdfundingnerds.com/course