Crowdfunding Nerds: Kickstarter Marketing, Business, & Beyond!

Ep 52: 2022 Crowdfunding Predictions & Forecasts For Tabletop Marketing

The crowdfunding nerds wrap up a year of podcast with their predictions & forecasts for 2022. Who will be right? Will they all be wrong? Time will tell...
00:01:45 – Prediction Vs Forecasting00:09:38 - SEO Wizard Rick’s Predictions for 202200:15:49 – Andrew’s Prediction For 202200:19:47 – Richards Fiscal Cliff Song00:21:00 – South Africa’s Economic Hardships00:26:29 – Richard’s Girlfriend Is A Snoop00:27:25 – Buy Now Pay Later00:32:51 – Andrew’s Final Prediction About Distributors00:35:02 – Sean’s Suspicion of 2022 Manufacturing00:37:43 – German Manufacturing?
Shownotes
Times Magazine On China - http://content.time.com/time/subscriber/article/0,33009,165453,00.html 
Ludo Fact Manufacturing - https://ludofact.de/en/

Ep 51: The Crowdfunding Nerds Facebook Community Is Now A Thing And You Need To Join It Like Right Now

The Crowdfunding Nerds answer some questions from the Crowdfunding Nerds Facebook Group that you now need to be in if you are a regular listener; otherwise, you will be labeled a loser. 
00:01:31 - Facebook Support Is Meh 00:06:45 - Crowdfunding Nerds Facebook Community 00:07:41 - Have Multiple Admins In Your Facebook Group 00:10:00 - The Group Rules 00:13:24 - Answer Automated Questions 00:15:22 - Why We Created The Facebook Community 00:16:58 - Community Question About Gamefound 00:25:29 - Gamefound For Marketing Not Crowdfunding 00:32:17 - How Do You Even Start Calculating International Shipping? 00:37:03 - Personal Goals For The Rest of 2021
Shownotes
Crowdfunding Nerds Kickstarter Marketing Community - https://www.facebook.com/groups/383263609608760
Tabletop Game Kickstarter Advice Facebook Group - https://www.facebook.com/groups/TabletopKickstarters
Board Game Design Lab Community - https://www.facebook.com/groups/281973812325263
Wheaton's Law - https://knowyourmeme.com/memes/wheatons-law
Gamefound: Behind The Scenes With CEO Marcin Świerkot - https://crowdfundingnerds.com/episode49/
How To Run A Successful Tabletop Business With Chris Birch Of Modiphius Entertainment - https://crowdfundingnerds.com/episode50/
ShipQuest - https://www.shipquest.co.uk/
VFI Asia - http://vfi.asia/
Happyshops - https://www.happyshops.com/index.php?cmd=fulfillment&fulfillmentLanguage=EN

Ep 50: How To Run A Successful Tabletop Business With Chris Birch Of Modiphius Entertainment

Christ Birch, co-founder of Modiphius Entertainment joins the Crowdfunding Nerds to discuss the business of tabletop crowdfunding, licensing, and distribution.
 
00:01:40 – How To Transition From Hobby To Business? 00:08:55 – Dealing With Business Success00:19:55 – How To Get Into Licencing Intellectual Properties00:27:41 - How To Develop Tabletop Games For Large IPs00:31:52 – Survey Your Community / Customers 00:35:34 – Have Realistic Goals For Crowdfunding 00:39:09 – Think About Retail When Planning Your Crowdfunding Project 00:45:34 – Getting Into Distribution 00:49:19 – The Biggest Challenge In Marketing Skyrim The Adventure Game
 
ShownotesSkyrim on Gamefound - https://gamefound.com/projects/modiphius/the-elder-scrolls-v-skyrim-the-board-game?refcode=Jq0R6pNfukOyUuxnjzkuNQ
Thunderbirds Board Game - https://www.kickstarter.com/projects/modiphius/the-thunderbirds-co-operative-board-game-by-matt-l
Modiphius.net - https://www.modiphius.net/Modiphius.us - https://modiphius.us/

Ep 49: Gamefound: Behind The Scenes with CEO Marcin Świerkot

The Crowdfunding Nerds are joined by Marcin Świerkot, CEO of Gamefound to get a behind the scenes look into their plans for the future within the Board Gaming and Tabletop space.
00:01:19 – How did Gamefound come about?00:07:22 – Gamefound Community Groups & Social Badges?00:10:53 – Gamefound’s Early Bird Features00:13:31 – Gamefound & The Facebook Pixel00:15:35 – What Is Responsible For Kickstarter’s Traffic?00:20:17 – To Succeed With Crowdfunding You Can’t Be Average Any more00:21:05 – Gamefound Affiliate Links For Board Game Reviewers00:27:00 – Gamefound & iOS 1400:29:14 – Facebook Ads Scaling Issues00:33:05 – Marcin Świerkot’s Conspiracy Theory
Shownotes
Gamefound - https://gamefound.com/creators/becomeacreator#/Awaken Realms - https://awakenrealms.com/Biggercake - https://www.biggercake.com/Google Header Bid Lawsuit - https://www.justice.gov/opa/press-release/file/1328941/download

Ep. 48 You Have To Bring A Crowd To Crowdfund

The Crowdfunding Nerds discuss the necessity of going to Kickstarter or Gamefound with a highly engaged community.
 
00:02:19 – What Is / Is Not A Community00:06:08 – Gamefound Interview: Ask Your Questions!00:06:43 – What Works When Communicating With Your Community 00:09:32 – Make Your Crowdfunding Project Their Project00:10:41 – How Much Power Should You Give Your Community?00:12:57 – When Should You Reply To Your Community00:16:49 – Is It Possible To Grow A Community Without Money?00:22:50 – Give Yourself Time To Build A Community 00:27:33 – Work Out Who Are Your Super Fans And Leverage Them 00:33:08 – Understanding Kickstarter’s Algorithm 00:34:37 – Dealing With Spam In Your Community 00:37:07 – Why Should Your Community Care About Your Posts? 00:40:17 – How To Handel Your Community After Crowdfunding
 
ShownotesArydia Kickstarter - https://www.kickstarter.com/projects/faroffgames/arydia-the-paths-we-dare-tread

Ep 47: Marketing The Elder Scrolls V: Skyrim The Adventure Game On Gamefound

The Crowdfunding Nerds talk about the advantages and challenges of marketing a large IP board game like The Elder Scrolls V: Skyrim The Adventure Game.
00:03:08 – Marketing Our First Gamefound Project00:03:43 – Gamefound & Facebook Ads Manager00:09:34 – Community Lurking: Understanding Buyers Objections 00:11:50 – Board Game Reviews Vs Board Game Commentary 00:13:55 – How To Deal With Passive-Aggressive Comments 00:19:42 – Advantages To Marketing Small IP Board Games00:31:19 – Don’t Assume Reviewers Understand The Board Game Industry 00:34:38 – Don’t Try To Please Everyone00:37:26 – Mandatory 2FA & ID Verification
Shownotes
The Elder Scrolls V: Skyrim The Adventure Game - https://gamefound.com/projects/modiphius/the-elder-scrolls-v-skyrim-the-board-game?refcode=Jq0R6pNfukOyUuxnjzkuNQ
Alex, BoardGameCo - https://www.youtube.com/channel/UCUKEGjiSoFnemBsCLKrdeJA
IGN Video - https://www.youtube.com/watch?v=FNUYzXrAvPo
Google’s Mandatory 2FA - https://www.extremetech.com/mobile/327922-google-will-start-enabling-2-step-verification-for-everyone-soon

Ep 46: Post-Kickstarter Discussion: Kickstarter Board Game Creator Launches Successful Kickstarter on Kickstarter – Part 2

The Crowdfunding Nerds continue their discussion with Eric Geller of Quest & Cannons in Part 2 where pledge managers are covered! 00:00:49 – What Brought Traffic To Notify Me On Launch Page?00:01:50 – Did You Pay For Reviewers? 00:05:02 – Engaging Board Game Reviewer Communities 00:09:24 – Lessons Learned From Backerkit ROAS00:14:47 – Pokemon Red & Blue FTW00:19:32 – Building Your Brand00:20:39 – Eric’s Thoughts On Backerkit00:22:44 – What Are Backerkit Surveys? 00:27:18 – Using A Pledge Manager To Future Proof Shipping Costs
 
Shownotes
Backerkit - https://www.backerkit.com/Quakalope - https://quackalope.com/

Ep 45: Post-Kickstarter Discussion - Kickstarter Board Game Creator Launches Successful Kickstarter on Kickstarter

A discussion with Eric Geller of Quest & Cannons (Kickstarter) who launched a successful Kickstarter on Kickstarter joins the Crowdfunding Nerds to discuss said Kickstarter.
 
00:02:44 – From Idea To Game00:06:48 – How To Leverage Your Wife In Game Design 00:10:27 – How To Make People Care About Your Game00:15:43 – How To Do Market Research00:17:27 – Advice To First Time Creators 00:20:07 – The Most Effective Facebook Ad For Quest & Cannons00:21:48 – Why Did You Hire Crowdfunding Nerds To Manage Your Ads?00:23:34 – What Other Services Did Your Hire Out?00:24:35 – How Did Quest & Cannons Do On Kickstarter?00:28:42 – How To Set Up A Review Campaign
 
Shownotes
Quests & Cannons: The Risen Islands - https://www.kickstarter.com/projects/short-hop-games/quests-and-cannonsVirtuous Cycle of Kickstarter Marketing - https://crowdfundingnerds.com/episode14/4.5 Outcomes You Need To Consider Before Going To Kickstarter - https://crowdfundingnerds.com/episode5/Short Hop Games Self-Publishing Diaries - https://boardgamegeek.com/blog/10549

Ep 44: 5 Areas of Your Kickstarter Business You Should Be Focusing On

The Crowdfunding Nerds dive into 5 things that every successful business needs to focus on. 00:02:58 – Overview00:05:53 – Think Of The Funnel00:07:19 – Don’t Simply Focus On Leads00:08:04 – Defining A Lead00:11:41 – Where Do You Get Leads?00:14:20 – Conversion Rate00:18:26 – Indirect Results From Paid Advertising00:22:26 – Kickstarter Campaign Conversion Rate00:25:06 – Increasing Order Value Or Transaction00:32:23 – Working Out Revenue: Was Deliverance Profitable?ShownotesTop 10 Protests That Saved TV Shows from Cancellation - https://people.howstuffworks.com/culture-traditions/tv-and-culture/10-protests-that-saved-tv-shows.htmThe Virtuous Circle Of Kickstarter Marketing - https://crowdfundingnerds.com/episode14/ Deliverance BackerKit - https://deliverancegame.backerkit.com/hosted_preorders Sam Healey Rockin’ A Deliverance Tee - https://youtu.be/fxTiDiMBK8E?t=1818

Ep 43: Haxz0r Techniques To Leverage Your Landing Page During And After Your Kickstarter

The Crowdfunding Nerds have discovered a technique that improves advertising conversions for live Kickstarter campaigns!
00:02:26 – The Purpose of A Landing Page00:07:34 – Synchronising Landing Pages With Advertising00:10:04 – Landing Pages And Conversion Tracking00:13:08 – Understanding Buyers Intent00:17:11 – Landing Page Haxz0r Discovery00:19:24 – Landing Page Retargeting?00:19:50 – Advantages Of Landing Pages During Kickstarter00:31:56 – 15 Landing Page Call To Action POWER Words00:34:07 – How Not To Be Pwnd By iOS Updates00:36:16 – How To Wreck The Buyers Objection00:41:05 – Examples Of Kickstarter Landing Page Success
Shownotes
UTM Code Maker - https://ga-dev-tools.web.app/campaign-url-builder/ 
Fractured Veil – https://www.kickstarter.com/projects/paddlecreekgames/fractured-veil-a-survival-and-base-building-multiplayer?ref=9gl60a 
Quest & Cannons – https://www.kickstarter.com/projects/short-hop-games/quests-and-cannons?ref=6l50ox
Distilled - https://distilledgame.com/pre-order/