Tuesday Mar 22, 2022
Ep 66: Questions To Ask Marketing Agencies Before Going To Kickstarter
Crowdfunding Nerds: Kickstarter Marketing, Business, & Beyond!
Since 2019, Crowdfunding Nerds has helped over 200 crowdfunding creators raise over $30M on Kickstarter and Gamefound. In addition to that, we have generated over $100M in ecommerce sales and had clients featured on Shark Tank, ”As Seen On TV,” and more. We work with IP’s like Avatar: The Last Airbender, Elder Scrolls, Fallout, Star Trek, Mass Effect, Dune, and more... But we have also helped a TON of first-time creators fund on day 1, too! Our podcast exists to help you with your journey before, during, and after crowdfunding using real-world examples from our clients. We share what’s working and what is not in today’s market. We build pre-launch e-mail lists, get backers during live campaigns, and drive pre-orders and e-commerce sales after your campaign ends! If you’re DIY marketing (doing it yourself), we created the Crowdfunding Nerds Academy to help, which has specialized courses designed to make sure you’re doing it right! Buckle up; it’s about to get nerdy.
Listen on:
Episodes
Episodes
Tuesday Mar 15, 2022
Tuesday Mar 15, 2022
The Crowdfunding Nerds discuss the ultimate checklist of things to do and not do before launching your game on Kickstarter.
00:02:30 – Do Not Add Shipping In Your Pledge00:16:51 – Know Your Numbers00:19:41 – Things That Can’t Be Changed About Your Project When Live00:27:08 – Make Sure To Send Out Your “Now Live On Kickstarter” Email00:35:57 – Tips For Designing Your Kickstarter Page00:44:49 – The Most Funded Kickstarter Of All Time – Brian Sanderson00:48:40 – Risks & Rewards Section
ShownotesFrosthaven MSRP update - https://www.kickstarter.com/projects/frosthaven/frosthaven/posts/3451092
The Bad Karmas and The Curse of the Zodiac - https://www.kickstarter.com/projects/xplored/the-bad-karmas?ref=blbexf
Bloodstone (Canceled) - https://www.kickstarter.com/projects/druidcitygames/bloodstone
The Tabletop Find-It Book - https://www.kickstarter.com/projects/oldmangames/the-tabletop-find-it-book?ref=83jm2y
Zombicide: Undead or Alive - https://www.kickstarter.com/projects/cmon/zombicide-undead-or-alive
Gloomhaven (Second Printing) - https://www.kickstarter.com/projects/frosthaven/gloomhaven-second-printing
Sword & Sorcery - Ancient Chronicles - https://www.kickstarter.com/projects/ares-games/sword-and-sorcery-ancient-chronicles
Chronicles of Crime - The Millennium Series - https://www.kickstarter.com/projects/destinies/chronicles-of-crime-the-millennium-series
Arydia: The Paths We Dare Tread - https://www.kickstarter.com/projects/faroffgames/arydia-the-paths-we-dare-tread
Surprise! Four Secret Novels by Brandon Sanderson - https://www.kickstarter.com/projects/dragonsteel/surprise-four-secret-novels-by-brandon-sanderson
Tuesday Mar 08, 2022
Tuesday Mar 08, 2022
The Crowdfunding Nerds continue their discussion with Joe Slack on how to transition from your a successful Kickstarter campaign to another project.
00:00:54 – Being The Face Of Your Company?00:07:55 – The Game Design Course00:12:36 – How To Leverage Past Campaigns For Current Launch00:16:35 – How To Launch An Expansion To Your First Game00:22:35 – How To Get The ‘Project We Love’ badge on Kickstarter00:28:31 – We Launching An Expansion Did You Have Existing Copies Of The Base Game?00:29:46 – Keeping Email Lists Separated00:34:29 – Questions To Ask Fans After A Successful Campaign00:47:00 – Final Thoughts
Shownotes
Joe Slack’s Board Game Design Course - https://boardgamedesigncourse.com
Interviewing A Sales Master: Dan Boe – Part 1/2 - https://crowdfundingnerds.com/episode61/
Anya Combs: Director of Games Kickstarter - https://www.linkedin.com/in/anyacombs/
Coffeezilla Influencer Scams - https://www.youtube.com/c/Coffeezilla/
Tuesday Mar 01, 2022
Tuesday Mar 01, 2022
Joe Slack joins the Crowdfunding Nerds to talk about transitioning from game to game on Kickstarter!
00:01:30 – Joe Is A CFN Fan00:02:19 – Who Is Joe Slack?00:03:40 – What Projects Have You Been Involved In?00:04:51 – Seek A Publisher Or Self-Publish?00:08:37 – How Do You Know When You Are On Brand?00:13:44 – When Should People Go Into Game Design Full Time?00:20:08 – Game Design Course?00:28:08 – Playing The Shipping Game00:34:36 – The Value Of Communicating With Backers00:36:04 – Example Of A Game That Transitioned Well
Shownotes
The Board Game Design Course - https://jslack.lpages.co/board-game-design-course-launch/
The Board Game Design Virtual Summit 2020 - https://jslack.lpages.co/virtual-board-game-design-summit/
Relics of Rajavihara and Montalo’s Revenge - https://www.kickstarter.com/projects/crazylikeabox/relics-of-rajavihara-montalos-revenge-expansion-and-re-print
Smirk & Dagger/Laughter Games - https://www.smirkanddagger.com/
Chip Cole - https://www.chipthedesigner.com/
Cryptid Cafe - https://www.kickstarter.com/projects/squatchygames/cryptid-cafe
The Board Game Designer’s Guide to Careers in the Industry - https://boardgamedesigncourse.com/careers-in-the-industry/
Comic book burning - https://www.kickstarter.com/projects/73258510/sad-pictures-for-children/posts/759318
4.5 Outcomes You Need To Consider Before Going To Kickstarter - https://crowdfundingnerds.com/episode5/
Tuesday Feb 22, 2022
Tuesday Feb 22, 2022
The Crowdfunding Nerds continue their discussion with Dan Boe, the sales master!
00:01:25 – The Psychology Of The Sale, How Customers Think00:04:28 – 3 Sales Shortcuts00:13:01 – Think For Your Customers00:17:04 – Marketing Is Honesty00:20:54 – Overcoming Buyer Objection By Getting To The Truth00:25:26 – Dealing With Cancelled Pledges00:32:03 – Leverage The Feeling of Missing Out00:33:40 – Customers Always Compare Pricing00:36:57 – Dealing With Failure In Sales00:44:13 – Casinos Know How People Make Decisions00:45:04 – Change Statements Into Questions00:48:45 – The Importance of Authenticity
Shownotes Pitch Anything By Oren Klaff - https://www.goodreads.com/book/show/10321016-pitch-anythingThe Tabletop Find-It Book - https://www.kickstarter.com/projects/oldmangames/the-tabletop-find-it-book
Tuesday Feb 15, 2022
Tuesday Feb 15, 2022
Dan Boe joins the Crowdfunding Nerds to discuss how consumers make decisions in sales. He describes his sales process, which involves illustrating the problem, describing the ramifications of the problem, and then stating a solution.
00:05:17 – Who Is Dan Boe?00:10:31 – Where Andrew & Dan Met00:14:36 – Dan’s Process Driven Sales Funnel00:31:12 – How Not To Be A Pushy Sales Person00:35:32 – Building Trust Before A Sale00:39:29 – A Process To Build Trust00:41:54 – Cold Calling Tips
Tuesday Feb 08, 2022
Tuesday Feb 08, 2022
The Crowdfunding Nerds interview Ben Levy and Devon Mettlin who are help moderate the Crowdfunding Nerds Facebook Community!
00:01:47 – Who Is Ben Levy?00:02:38 – Who Is Devon Mettlin?00:03:42 – The Key To Building Community00:05:51 – Board Game Art And NFTs?00:10:32 – Learn As You Go00:13:21 – 7 Touch Rule To Sales00:23:45 – Gamify Your Emails00:27:56 – Know When The Right Time To Buy Is00:33:40 – Facebook Group Organic Marketing Tips00:40:42 – How To Craft Social Media Posts00:47:12 – I Hate Marketing, Help!00:56:28 – What Value Are You Adding To Online Communities?
ShownotesMantle Of The Keeper - https://mantleofthekeeper.com/BGDL Group - https://www.facebook.com/groups/281973812325263Jamie Stegmaier's Blog - https://stonemaiergames.com/kickstarter/Kristen Instagram Queen - https://crowdfundingnerds.com/episode59/Libretalia Game - https://stonemaiergames.com/games/libertalia/Megapulse Game - https://www.kickstarter.com/projects/orion-games/megapulseFractured Veil Podcast - https://crowdfundingnerds.com/episode40/Valve On Alternate Reality Games For Marketing - https://www.youtube.com/watch?v=VIAkqYCw6aY
Tuesday Feb 01, 2022
Tuesday Feb 01, 2022
The Crowdfunding Nerds are joined by the least nerdy person they have ever had on the podcast to talk about leveling up your instagram marketing!
00:02:51 - How Kristen Got E-Famous On Instagram00:05:41 – Launching Your First Online Course00:10:41 – Do You Plan Your Instagram Posts?00:14:43 – Do You Post Multiple Times A Day On Instagram?00:16:34 – How To Repurpose Social Media Content00:21:21 – How To Use Facebook Stories / Instagram Reels00:25:26 – Using Organics Posts For Paid Advertising00:26:29 – How To Get Started From Zero00:29:30 – How Long Does It Take To Make Instagram Profitable?00:32:37 – A Starting Point For Posting00:35:17 – Are Hashtags Important?00:39:01 – Too Many Hashtags?00:42:09 – What About TikTok?00:45:25 – Business Or Personal Posts?00:47:36 – Social Media Photography Tips
ShownotesKristen’s Website - https://www.kristenlumiere.com/Kristen’s Instagram - https://www.instagram.com/kristen.lumiere/
Tuesday Jan 25, 2022
Tuesday Jan 25, 2022
The Crowdfunding Nerds are back with even more books to add to your Kickstarter reading list!
00:04:24 – Sean’s First Marketing Lessons00:08:31 - The Challenger Sale by Matthew Dixon, Brent Adamson
00:11:56 - The Personal MBA by Josh Kaufman00:16:41 - The Kobold Guide to Board Game Design by Mike Selinker00:18:26 - Board Game Design Advice (2nd Edition) by Gabe Barrett00:18:58 - Board Game Kickstarter Advice by Gabe Barrett00:19:24 - A Crowdfunder’s Strategy Guide By Jamey Stegmaier00:20:57 - The 21 Irrefutable Laws of Leadership By by John C. Maxwell, Zig Ziglar (Foreword)00:21:47 - 5 Day Weekend by Nik Halik00:22:27 - 6 Months to 6 Figures by Peter Voogd00:27:08 - The One Thing by Gary Keller
Shownotes
The Challenger Sale - https://www.goodreads.com/en/book/show/11910902-the-challenger-sale The Personal MBA - https://www.goodreads.com/book/show/9512985-the-personal-mba The Kobold Guide to Board Game Design - https://www.goodreads.com/en/book/show/12612706-the-kobold-guide-to-board-game-design Board Game Design Advice (2nd Edition) - https://www.kickstarter.com/projects/gabebarrett/board-game-design-advice-2nd-editionBoard Game Kickstarter Advice - https://www.kickstarter.com/projects/gabebarrett/board-game-kickstarter-adviceA Crowdfunder’s Strategy Guide - https://stonemaiergames.com/kickstarter/book/The 21 Irrefutable Laws of Leadership - https://www.goodreads.com/book/show/815716.The_21_Irrefutable_Laws_of_Leadership5 Day Weekend - https://www.goodreads.com/en/book/show/36083623-5-day-weekend6 Months to 6 Figures - https://www.goodreads.com/en/book/show/23702503-6-months-to-6-figuresThe One Thing - https://www.goodreads.com/book/show/16256798-the-one-thingEpic Leather Quest Book - https://www.amazon.co.uk/dp/B01E9HP1SU/
Tuesday Jan 18, 2022
Tuesday Jan 18, 2022
The Crowdfunding Nerds discuss the business books you need to read to thrive at crowdfunding!
00:01:54 – Why You Should Read Fiction00:04:51 – Eat That Frog By Brian Tracy00:12:20 – The Urgent Important Matrix00:16:11 – Mac Productivity Software, Things 300:20:24 – Leveling Up: How To Master The Game of Life By Eric Siu00:29:05 – Rich Dad Poor Dad By Robert T. Kiyosaki00:33:15 - Rich Dad's Cashflow Quadrant: Rich Dad's Guide to Financial Freedom By Robert T. Kiyosaki00:40:59 – Don’t Sweat The Small Stuff By Richard Carlson00:45:52 - The E-Myth By Michael E. Gerber
Shownotes
Eat That Frog - https://www.goodreads.com/book/show/95887.Eat_That_Frog_
Things 3 - https://apps.apple.com/us/app/things-3/id904280696?mt=12
Leveling Up - https://www.goodreads.com/en/book/show/53225935-leveling-up
Finish: Give Yourself the Gift of Done - https://www.goodreads.com/book/show/35397160-finish
Start: Punch Fear in the Face, Escape Average and Do Work that Matters - https://www.goodreads.com/book/show/17249189-start
Grit: The Power of Passion and Perseverance - https://www.goodreads.com/book/show/27213329-grit
Rich Dad Poor Dad - https://www.goodreads.com/book/show/69571.Rich_Dad_Poor_Dad?ac=1&from_search=true&qid=TAjYyckCek&rank=1
Rich Dad's Cashflow Quadrant - https://www.goodreads.com/book/show/81922.Rich_Dad_s_Cashflow_Quadrant
Don’t Sweat The Small Stuff - https://www.goodreads.com/book/show/170548.Don_t_Sweat_the_Small_Stuff_and_It_s_All_Small_Stuff?ac=1&from_search=true&qid=sqbN1pTkdC&rank=1
The E-Myth - https://www.goodreads.com/book/show/81948.The_E_Myth_Revisited
Tuesday Jan 11, 2022
Tuesday Jan 11, 2022
The Crowdfunding Nerds take about opportunity cost, is it something your need to consider or is it a ... myth!
00:01:05 – Opportunity Costs Are Rigged?00:04:15 – The Crowdfunding Nerds Podcast Opportunity Cost00:12:13 – Opportunity Costs Of Your Backers00:13:10 – Opportunity Cost With Crowdfunding Platforms00:18:05 – Advertising Budget Opportunity Cost00:23:53 – The Opportunity To Develop A Community00:36:51 – Is Rick Convinced?
Game On Tabletop Crowdfunding - https://www.gameontabletop.com/crowdfunding.phpGamefound - https://gamefound.com/Gamecrafter Crowdfunding - https://help.thegamecrafter.com/article/114-crowd-fundingCrowdfunding Nerds Community - https://www.facebook.com/groups/crowdfundingnerds