Crowdfunding Nerds: Kickstarter Marketing, Business, & Beyond!

Game Design Discussion w/ Caleb Grace, Senior Game Designer of Fantasy Flight Games

How does a two-time world champion in Star Trek CCG transition to a senior game designer at Fantasy Flight Games? In episode 251 of the Crowdfunding Nerds, Andrew and Donnie sit down with Caleb Grace to explore this fascinating journey. Caleb, who once battled impostor syndrome, now crafts immersive experiences for iconic IPs like Lord of the Rings and Marvel Comics. Discover how he balances game mechanics with narrative to create unforgettable player experiences.Join us as Caleb reveals the secrets behind designing modular difficulty systems in Marvel Champions and shares invaluable advice for aspiring game designers. He emphasizes the importance of passion and innovation, especially when competing against giants like Magic: The Gathering.Links to Check Out:Fantasy Flight Games Webstore: https://www.fantasyflightgames.comThank you to our sponsors!HeroTime1.com - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101BridgeDist.com - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!Hive Interactive Pledge Manager - http://crowdfundingnerds.com/hiveWe recommend Mailerlite for building your community [Affiliate] - https://www.mailerlite.com/a/6K95GNejWHMVCrowdfundingNerds.com/Academy - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day!Check out our website at crowdfundingnerds.com and join our bustling community on Facebook. 
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How Game Dev Impacts Business Longevity

Ever wondered how the art of wordsmithing can make or break a game? In episode 250 of Crowdfunding Nerds, Andrew and Sean delve into the fascinating world of game development, unravelling the secrets behind crafting the perfect rulebook. How can you ensure your game instructions are crystal clear yet thematically rich? Why is strategic depth more crucial than complexity?Join us as we explore the power of precise language, the magic of consistent terminology, and the critical role of blind playtesting in refining your game mechanics. Discover how intuitive graphic design can elevate player experience, and learn the surprising parallels between game design and marketing. With insights from Andrew's own game, Deliverance, this episode is a treasure trove for aspiring game developers and marketers alike. Tune in for a deep dive into the nuances of creating games that captivate and campaigns that convert!
 
Links to Check Out:Shelfside Playtest Service - https://www.shelfside.co/consultingThank you to our sponsors!HeroTime1.com - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101BridgeDist.com - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!Hive Interactive Pledge Manager - http://crowdfundingnerds.com/hiveWe recommend Mailerlite for building your community [Affiliate] - https://www.mailerlite.com/a/6K95GNejWHMVCrowdfundingNerds.com/Academy - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day!Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.
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Creating Memorable Experiences: My Solo Case Study

How do you transform a fan into a true fan? What does it take to create an unforgettable gaming experience? In this episode of the Crowdfunding Nerds, Andrew Lowen, flying solo today, dives deep into the art of delivering exceptional value to both his team and fans. We kick things off by addressing some recent tech hiccups and our temporary switch to Zoom for recordings. Then, we take you on a journey to Strong Tower Con in Waukesha, Wisconsin, where we orchestrated the Deliverance Raid—an epic tabletop experience inspired by Andrew's MMORPG days in World of Warcraft.Discover how Andrew replicated the communal thrill of MMO raids and why unique, shared experiences are key to fostering a loyal fan base. We also share insights on team bonding, emphasizing the power of trust, flexibility, and support in management. Plus, learn how investing in relationships can lead to long-term loyalty. Tune in for a creative boost and explore the Crowdfunding Nerds Academy to elevate your own projects!
 
Thank you to our sponsors!HeroTime1.com - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101BridgeDist.com - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!Hive Interactive Pledge Manager - http://crowdfundingnerds.com/hiveWe recommend Mailerlite for building your community [Affiliate] - https://www.mailerlite.com/a/6K95GNejWHMVCrowdfundingNerds.com/Academy - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day!Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.Stay Nerdy!

BETTER LATE THAN NEVER: Are we all selling Game-Shaped Objects?!

Ever bought a game just because it looked cool? In Episode 248 of Crowdfunding Nerds, Andrew and Sean explore the concept of "game shaped objects"—games that lure us with their aesthetics but might not see much playtime. Why do we sometimes buy games that end up as shelf trophies? 
 
Join us as we dive into the tension between art and marketability in game design. Sean shares tales of gifting games like Codenames that become more of a conversation piece than a pastime. What does this reveal about consumer psychology and the role of aesthetics in purchasing decisions?
 
We also discuss the critical role of playtesting and embracing feedback to refine a game’s experience. Plus, we explore how games compete not just with each other, but with all leisure activities for our attention. Tune in for insights on balancing form and substance to create games that are both captivating and commercially successful! 
 
Thank you to our sponsors!HeroTime1.com - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101BridgeDist.com - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!Hive Interactive Pledge Manager - http://crowdfundingnerds.com/hiveWe recommend Mailerlite for building your community [Affiliate] - https://www.mailerlite.com/a/6K95GNejWHMVCrowdfundingNerds.com/Academy - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day!Check out our website at crowdfundingnerds.com and join our bustling community on Facebook. 
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News & How AI Can Ruin Your Project

Crowdfunding Nerds Podcast episode 247 is here, and it's a rollercoaster of insights! Are GameFound's latest moves set to shake up the crowdfunding landscape? Can Kickstarter keep pace with its tech updates? Join Andrew and Sean as they dissect GameFound's acquisition of Indiegogo and what it means for creators and backers alike. Could this shift in the industry redefine marketing strategies?We also dive into the controversial world of AI in creative projects. Is AI-generated content diluting human creativity, or is it a tool we can harness for innovation? Does the rise of "AI slop" signal a return to valuing authentic, human-made art?Tune in as we explore these pressing topics, and don't forget to check out our resources from HeroTime Manufacturing and Bridge Distribution. For more insights, visit crowdfundingnerds.com. Let's nerd out together!
Links to check out!Gamefound Article: https://gamefound.com/en/blog/post/gamefound-acquires-indiegogoDon't Starve to Death Kickstarter: https://www.kickstarter.com/projects/glasscannonunplugged/dont-starve-the-board-game?tab=prelaunch-updatesCrowdfunding Nerds Episode 235: https://crowdfundingnerds.com/episode235/Thank you to our sponsors!HeroTime1.com - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101BridgeDist.com - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!Hive Interactive Pledge Manager - http://crowdfundingnerds.com/hiveWe recommend Mailerlite for building your community [Affiliate] - https://www.mailerlite.com/a/6K95GNejWHMVCrowdfundingNerds.com/Academy - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day!Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.
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Overcoming Backer Objections: 2025 Edition

Ready to conquer the crowdfunding world of 2025? In Episode 246 of the Crowdfunding Nerds, Andrew and Sean unravel the secrets to overcoming backer objections in an ever-evolving landscape. Are stretch goals truly a double-edged sword? Can gameplay exclusives be more gimmick than game-changer? We dive into insights from Chris George of Room and Board, tackling these questions head-on.Join us as we share golden nuggets from managing 60 projects daily, revealing how to make your initial offer irresistible—sans the pitfalls of stretch goals. Plus, discover why building trust is more crucial than ever, especially with the rise of AI-generated content and potential scams. We also tackle the persistent challenge of shipping costs and the allure of a compelling all-in offer.Whether you're a seasoned creator or a first-time innovator, this episode is packed with practical advice to elevate your crowdfunding game. Tune in and transform your campaign strategy today!
 
Links to check out!The DEATH of Crowdfunding - https://www.youtube.com/watch?v=8cCfZv_5MrQChris George on the CFN podcast - https://crowdfundingnerds.com/episode233/Regulus Playthrough Example - https://www.youtube.com/watch?v=rSp1kR0Z0Q8Hive Interactive Pledge Manager - http://crowdfundingnerds.com/hiveWe recommend Mailerlite for building your community [Affiliate] - https://www.mailerlite.com/a/6K95GNejWHMVThank you to our sponsors!HeroTime1.com - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101BridgeDist.com - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!Hive Interactive Pledge Manager - http://crowdfundingnerds.com/hiveWe recommend Mailerlite for building your community [Affiliate] - https://www.mailerlite.com/a/6K95GNejWHMVCrowdfundingNerds.com/Academy - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day!Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.
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$100k Game Secret with Marco Pecota

Ever wondered what it takes to launch a successful tabletop gaming company? In Episode 245 of the Crowdfunding Nerds podcast, Andrew and Sean are joined by Marco Pecota from Raybox Games to unravel the secrets behind a $100,000 crowdfunding campaign and the art of world-building in gaming. How do you craft a modular game that appeals to diverse budgets? Why are deluxe versions so enticing? Marco shares his fascinating journey from early industry days to a triumphant return in 2020, emphasizing the power of storytelling and cultural influences like Warhammer 40k's roots. Discover why crowdfunding platforms are indispensable for indie developers and learn the importance of nurturing your audience before launching a campaign. Whether you're a seasoned creator or just starting out, this episode is packed with insights on navigating the competitive tabletop landscape, building a game catalog, and fostering a passionate community. Tune in for a masterclass in gaming success!
 
Links to check out!Raybox Games - https://www.rayboxgames.com/Thank you to our sponsors!HeroTime1.com - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101BridgeDist.com - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!Hive Interactive Pledge Manager - http://crowdfundingnerds.com/hiveWe recommend Mailerlite for building your community [Affiliate] - https://www.mailerlite.com/a/6K95GNejWHMVCrowdfundingNerds.com/Academy - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day!Check out our website at crowdfundingnerds.com and join our bustling community on Facebook. 
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Co-Design: Challenges & Strengths

Ever wondered how sibling dynamics shape the creation of a board game? In episode 244 of the Crowdfunding Nerds podcast, we dive deep with Brian and Michael Toth of Toth Games about their journey in crafting Legends of the Arena. Join Andrew and Sean as they explore the Toth brothers' collaborative process, starting from a shared childhood love for games to the challenges of translating video game dynamics into a board game format. Discover how a shared vision, external feedback, and a "north star" guide them through conflict resolution and decision-making. We'll also delve into the practical side of game development, from art direction to task delegation, and how the brothers' partnership fuels their motivation during tough times. This episode is a treasure trove of insights on creativity, perseverance, and the power of collaboration. Tune in for an inspiring tale of bringing a creative vision to life!
 
Links to check out!Toth Games - https://tothgames.com/Legends of the Arena: Knockout Brawling Board Game - https://www.kickstarter.com/projects/tothgames/legends-of-the-arenaThank you to our sponsors!HeroTime1.com - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101BridgeDist.com - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!CrowdfundingNerds.com/Academy - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day!Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.
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Crowdfunding Low Priced Games

Ever wondered how to navigate the choppy waters of crowdfunding with finesse? In Episode 243 of Crowdfunding Nerds, Sean and Donnie are joined by Robin Stokkel, the mastermind behind the card game River Rats. Robin takes us on a riveting journey through his Kickstarter campaign, sharing the secrets behind his marketing magic and the lessons learned along the way.Why is Reddit both a goldmine and a minefield for marketers? How do you turn a simple newsletter into a powerful marketing tool? Robin spills the beans on these topics and more, revealing how he crafted content that captivated communities and leveraged platforms like Substack and Facebook ads to boost his campaign.From pre-launch strategies to post-campaign reflections, this episode is packed with insights that will empower creators to conquer their own crowdfunding quests. Tune in for a treasure trove of tips and tales that highlight the art of strategic planning and community engagement in the world of crowdfunding. 
 
Links to check out!Marketing River Rats Kickstarter Campaign by Robin Stokkel - https://robinstokkel.com/riverrats-marketing/River Rats - https://www.kickstarter.com/projects/stokkel/river-ratsThank you to our sponsors!HeroTime1.com - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101BridgeDist.com - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!CrowdfundingNerds.com/Academy - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day!Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.
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Winning Cancelled Pledges Back With DMs

Ever wondered how to turn a canceled pledge into a success story? Join us for Episode 241 of Crowdfunding Nerds, where Sean chats with Chris Loizou from SBG Editions about the art of running a successful crowdfunding campaign. Dive into Chris's experience with his project, Ascendia, and discover how personal outreach can recapture those elusive canceled pledges with a whopping 90% success rate!Why did Chris choose GameFound over Kickstarter? Tune in to uncover the strategic advantages of language-specific pages and targeted ads. Learn how transparency and direct communication overcame the hurdles of high shipping costs and tariffs.We also explore GameFound's unique features, like front-page updates and the "Endgame" feature, and discuss the platform's preference for polished, miniature-heavy projects. Plus, Chris shares tips on leveraging gaming conventions to boost sales and presence. Don't miss these invaluable insights for your next crowdfunding venture!
 
Links to check out!Ascendia - https://gamefound.com/projects/chris-loizou/ascendia---seasons-of-thargos?refcode=yyKRMP1bGkKK15gmSR1KSASBG Editions - https://www.sbgeditions.com/Thank you to our sponsors!HeroTime1.com - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101BridgeDist.com - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!CrowdfundingNerds.com/Academy - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day!Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.
Stay Nerdy!