Crowdfunding Nerds: Kickstarter Marketing For Board Games & Beyond!

The Business of Kickstarter: AMA Edition

Ever wondered what it takes to launch a successful board game on Kickstarter? In episode 203 of Crowdfunding Nerds, I dive deep into this topic with Paul Bedford, the creative mind behind Hard Fun Games. Paul is currently working on an exciting project called "Hunted by a God," and we're here to unpack the secrets to crowdfunding success.We kick off by discussing the crucial 90-day pre-launch marketing strategy, emphasizing the need for a solid plan and legal protection through an LLC. We also tackle the nitty-gritty of managing Kickstarter campaigns, from handling add-ons to setting realistic funding goals and stretch goals.Paul brings up the debate on starting small versus going big, and we explore the balance between passion and practicality. Plus, Paul gives us a sneak peek into "Hunted by a God" and invites you to join his project's community.Tune in for a treasure trove of insights that could make or break your Kickstarter dreams! 
 
Check out Paul's Game:
Hunted by a God: https://www.huntedbyagod.com/landingpage
Facebook: https://www.facebook.com/huntedbyagod/
Instagram: https://www.instagram.com/hunted.by.a.god/
 
Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.
 
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Master Your Product Pitch with Galen McCown

Are you ready to dive into the vibrant world of board game conventions? In Episode 202 of the Crowdfunding Nerds podcast, hosts Andrew and Sean team up with Galen McCown from Galen Games to unravel the secrets of thriving at major events like Gen Con! 
 
Join us as Galen recounts his 2024 Gen Con adventure, where he joined forces with Breeze Grigas from Zephyr Workshop, showcasing his games "Super Snipers" and a captivating mint tin series. Discover the art of crafting the perfect game pitch—from a snappy 2-second hook to a full-fledged presentation—and learn how these strategies can captivate even the busiest convention-goers.
 
We also delve into the financial dynamics of attending conventions and the immense marketing potential they offer. Plus, get a sneak peek into Galen's upcoming Kickstarter campaign launching October 22nd!
 
Tune in for a treasure trove of insights and practical advice for game publishers and creators. 
 
Check out Galen's projects at:
Website: galensgames.com  
Galen's Blog: Gen Con 2024
Galen's Upcoming Kickstarter: Super Snipers
 
Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.
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Analysis of Crowdfunding in 2024 with Konstantinos Manos

Ever wondered why Kickstarter still reigns supreme in the world of crowdfunding? Or how platforms like GameFound and BackerKit are struggling to keep up? Join me on Episode 201 of crowdfunding Nerds as I chat with Konstantinos Manos, stepping in for Sean, who’s out celebrating the birth of his fourth child!
 
Konstantinos, a powerhouse in the tabletop gaming industry, brings his expertise from Vesuvius Media and Hive Interactive to the table. We dive deep into the dynamics of Kickstarter’s vibrant community, its network effects, and why it’s still the go-to for creators. Konstantinos shares data-driven insights from his website, Tabletop Analytics, shedding light on the organic versus inorganic traffic conundrum.
 
We also explore the rise of RPGs and 3D printed STL files, and what Kickstarter's new features mean for creators. Tune in for a treasure trove of tips and predictions on the future of crowdfunding. Don’t miss it! 
 
Don't forget to check out these links!
Hive Interactive: https://hiveinteractive.net
Deliverance Kickstarter: https://www.kickstarter.com/projects/lowenhigh/deliverance-council-of-the-fallen
 
Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.
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Kickstarter Success: Evolving Strategies

Ever wondered what it takes to launch a successful Kickstarter campaign in today's ever-changing economic climate? Join us on the Crowdfunding Nerds podcast as Andrew and Sean dive deep into the evolution of their Deliverance board game campaigns. From dissecting the differences between their original and current campaigns to leveraging Kickstarter's platform advancements, we explore how to adapt to economic shifts and convert followers into backers.
Discover the power of a well-crafted pre-launch page and how engaging potential backers early can set your campaign up for success. Plus, we share our secrets to a dynamic launch day, including live streaming as a real-time FAQ and celebration hub. Cross-promotion takes center stage as we reveal our strategic collaborations and the importance of genuine relationships in maximizing campaign reach.
Tune in for insights on navigating paid advertising challenges and adapting product offerings to meet economic demands. This episode is packed with actionable strategies for crowdfunding success!
 
Links to check out:
Table Top Analytics: tabletopanalytics.com
 
Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.
 
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Kickstarting Standalone Games Vs. Expansions

Have you ever wondered whether to launch an expansion or a standalone game on Kickstarter? How can bundling products maximize your campaign's success? Join us in Episode 199 of the Crowdfunding Nerds podcast, where Andrew dives into these questions with Chip Cole, the mastermind behind Squatchy Games and Deliverance.
 
We kick off by breaking down the crucial differences between expansions and standalone games. Chip and I explore the DNA and theme of products, revealing how these elements shape our decisions. We share strategies from the Deliverance campaign, including fascinating stats like how 23% of backers opting for bundles contributed to 37% of the total funds raised!
 
Chip also opens up about balancing his bustling family life with his career in game design and freelance graphic work. Plus, we discuss the power of Kickstarter’s new advanced analytics and how understanding backer behavior can refine your marketing efforts.
 
Don't miss out on these invaluable insights—tune in now!
 
Contact Information:
- Chip Cole Email: chip@chipthe designer.com
- Chip Cole Website: chipcolecreative.com
- Squatchy Games: https://squatchygames.com/
 
Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.
 
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Navigating the Calm Before the Kickstarter Storm

Ever wondered how to juggle work, family, and a looming Kickstarter launch without losing your sanity? Or how to make your campaign stand out in the crowded crowdfunding space? In Episode 198 of Crowdfunding Nerds, Andrew and Sean dive deep into these questions and more as they prepare for the launch of the Deliverance expansion.Join us as Andrew shares his personal journey, from setting boundaries with family to sneaky burpee penalties for phone checks. We also uncover essential Kickstarter strategies, like leveraging your audience, crafting the perfect press kit, and setting realistic monetary goals. Plus, Andrew's heartfelt reflections on success and personal worth will leave you inspired.Don't miss out on this treasure trove of insights and practical tips. Tune in now and get ready to crush your next Kickstarter campaign!
 
Check out these links:
- Crowdfunding Nerds episode 123
- Crowdfunding Nerds episode 165
- Crowdfunding Nerds episode 101
- Crowdfunding Nerds episode 102
- Crowdfunding Nerds episode 05
- PlayDeliverance.com
- Support the Deliverance Kickstarter
 
Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.
 
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Power Creep & Expanding Into Board Game Arena with Kneight Reinagel

Ever wondered how board games make their way onto digital platforms like Board Game Arena (BGA)? Or what it takes to balance new game content without making the old stuff obsolete? This week, Andrew and Sean sit down with web developer and board game aficionado, Kneight Reinagel, to dive deep into the world of BGA development!
 
In this episode, we explore Kneight’s journey from self-taught programmer to game developer. The complexities and costs of developing games for BGA and why Deliverance might be the most intricate game on BGA. We look at the phenomenon of power creep and its impact on games and ethical considerations and practical solutions for game balance.
 
Kneight also shares his insights on creating games that resonate with both secular and faith-based audiences, and teases exciting updates for Deliverance. Tune in for a fascinating discussion that’s sure to level up your crowdfunding and game development knowledge!
 
Contact Kneight Reinagel:
- Discord: Kogogarog
- Email: kneight@kogogarage.com
- Website: kogogarage.com
 
Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.
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Are You Ready to Launch on Kickstarter?

Hey Nerds! Ever wondered when the perfect time to launch your Kickstarter campaign is? Or how to grow your audience before diving into crowdfunding? In this episode, Sean and Donnie tackle these burning questions and more!
 
With Andrew tied up in other commitments, Sean kicks off the episode by sharing insights from his recent client consultations. Together with Donnie, they explore the pros and cons of Kickstarter versus direct pre-orders, especially for creators with smaller, word-of-mouth-driven audiences.
 
We dive deep into the importance of taking measured steps in your crowdfunding journey to avoid financial pitfalls. Plus, don't miss out on Donnie's intriguing story about how AI tools helped troubleshoot a tricky Facebook ad issue—it's a game-changer!
 
From the nuances of different crowdfunding platforms to leveraging data for informed decisions, this episode is packed with actionable advice. Tune in for practical tips on engaging your audience and striking the right balance between hardcore fans and broader appeal.
 
Join us for an episode that's sure to level up your crowdfunding game! 
 
Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.
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Talking To Noobs, The Stock Market, and You 💰

What happens when crowdfunding meets savvy financial planning? Can you really fund a project without diving into debt or giving up equity? In this episode, we’re joined by financial whiz Khoa Hoang to unravel these mysteries and more!
 
With over 14 years of experience, Khoa dives into the fascinating world of investments, retirement planning, and the often-overlooked synergy between crowdfunding and traditional financial strategies. We kick things off by exploring how Andrew raised $314,375 for his project, Deliverance, through Kickstarter, and why Khoa believes crowdfunding is democratizing creative funding.
 
We then navigate through diverse investment options like money markets and Buffer ETFs, and even touch on the disruptive potential of AI in finance. Sean shares timeless wisdom on cautious investing, while Khoa emphasizes the importance of starting early and staying consistent.
 
Tune in for a riveting discussion that bridges the gap between innovative funding and smart investing!
 
Contact Khoa Hoang:
- Email: khoang@kingsview.com
- Phone: 760-688-0200
 
Don't miss out on this financial deep dive!
 
Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.
 
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Is It Possible To Gain 8-10K Emails Before Launch? Big Budget Crowdfunding Problems

Are you ready to take your crowdfunding campaign to the next level? In Episode 194 of the Crowdfunding Nerds podcast, we dive deep into the art of spending big on advertising. How do you avoid the "black hole" of wasted ad spend? What’s the secret to making every dollar count?
 
Join us as Sean kicks off with the pitfalls of advertising and the elusive impression fallacy. We break down budget strategies, from $4,000 to six-figure spends, and share real-world insights from Andrew’s own board game campaign, Deliverance. Discover why Facebook might be your best bet for smaller budgets and how to set clear, achievable goals for your ads.
 
We also explore the power of cross-promotion, both paid and unpaid, and why building genuine relationships with other creators can be your secret weapon. Plus, we venture into experimental platforms like Twitter and TikTok—are they worth your time?
 
Don’t miss our comprehensive strategy for leveraging Board Game Geek, and learn why integrating generator and exposure-based marketing campaigns is crucial for crowdfunding success.
 
Tune in now and transform your advertising approach! 
 
Links to check out:
Steam Community:
 https://steamcommunity.com/groups/steamworks/announcements/detail/4201376568915048836
Deliverance: https://playdeliverance.com/cotf/
 
Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.
 
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