Crowdfunding Nerds: Kickstarter Marketing, Business, & Beyond!

Ep 8: Sean's Lessons Learned From 3 Months In Crowdfunding

SEO Wizard Rick answers some Google Analytics questions while Sexy Irish Sean explains what he has learned since joining the Next Level Web team. 
Episode 800:01:11 - Sean's SEO Question00:02:38 - Google Analytics Alternatives00:03:50 - Does Google Analytics Slow Your Website Down?00:07:38 - Managing Kickstarter Expectations 00:17:20 - Thinking Like An Entrepreneur00:20:23 - How Long Do You Test Facebook Ads?00:23:59 - When Do You Start Using Lookalike Audience Facebook Ads? 00:24:07 - Can You Copy Ads Into Lookalike Sets? 00:26:34 - How Do You Tweak Ads? 00:31:17 - The Popularity Of Board Games00:44:48 - The Importance Of A Landing Page & Automation
Ahrefs - https://ahrefs.com/Keyword Rank Checker -https://ahrefs.com/keyword-rank-checkerNext Level Web - https://nextlevelweb.com/kickstarter-marketing-services/Cmon - https://www.cmon.com/Mythic Games - https://mythicgames.net/Roxley - https://roxley.com/DIE in the Dungeon! - https://www.kickstarter.com/projects/fundamentalgames/die-in-the-dungeonTabletop Games Blow Away Old REcord On Kickstarter In 2020 - https://icv2.com/articles/news/view/47413/tabletop-games-blow-away-old-record-kickstarter-2020Gamefound - https://gamefound.com/Games Workshop - https://www.games-workshop.com/Wizards Of The Coast - https://company.wizards.com/Hasbro - https://products.hasbro.com/en-gb

Ep 7: How Do You Know If Your Facebook Ads Are Worth It?

Rick has some technical issues in this episode of Crowdfunding Nerds, while Andrew and Sean discuss how to measure the success of Facebook ads for Kickstarter. 
Episode 700:02:14 - How To Know If Your Facebook Ads Are Effective 00:06:55 - What Is A Lead?00:10:22 - How To Measure Facebook Ad Leads During A Kickstarter Campaign00:13:29 - Why You Should Not Use Facebook "Lead Ads"00:15:45 - Benchmarks Of Effective Leads00:24:29 - Post-Campaign Metrics Of Success00:27:30 - Do The Math00:31:30 - Opportunity Cost00:32:48 - Break-Even Is Good00:34:00 - The Kickstarter Snowball Effect 00:37:59 - Kickstarter Pre-Landing Page Conversion Rate
Kingdom Rush On Gamefound - https://gamefound.com/projects/draft/lsay0az391y5ugx0c17q2exj7te?project=kingdom-rush-elemental-uprising&creator=Lucky-Duck-Games#/
Fallen Land - https://www.kickstarter.com/projects/1086556541/fallen-land-2nd-edition-big-box-and-descendants-expansion?ref=727rl1&token=e7dc8e7d
Cryptid Cafe - https://www.kickstarter.com/projects/squatchygames/cryptid-cafe?ref=3hxmi5
Kickstarter Referal Metrics Explained - https://crowdfundingnerds.com/kickstarter-referrals-explained-deep-dive-into-4-tabletop-campaigns-that-funded-successfully/
Verge Games A Christmas Carol Adventure - https://vergegames.backerkit.com/hosted_preorders
How To Craft Your Kickstarter Offer -https://crowdfundingnerds.com/episode3/
Board Game Design Starter Kit - https://www.kickstarter.com/projects/gabebarrett/board-game-design-starter-kit?ref=discovery&term=Board%20Game%20Design%20Starter%20Kit%20

Ep 6: Marketing With Gabe Barrett Of The Board Game Design Lab

The Crowdfunding Nerds are joined by Gabe Barrett of the Board Game Design Lab this week. They discuss email lead generation through cold calling, how to engage a Facebook group community, and more! 
Episode 600:01:40 – How Did Gabe Barrett Get Into Game Design?00:03:14 - Who Is Gabe Barrett?00:04:22 - Best Board Game Design Lab Episode00:05:50 – Email Cold Calling (Pitching) 00:14:00 – What Gabe Barrett Likes To See When People Email Him 00:17:59 – A Podcast Topic Gabe Barrett Hates 00:21:12 – Game Design Coaching 00:22:32 – Gabe Barrett’s Business Plan00:25:42 – What Gabe Barrett Would Do If Starting From The Beginning Again00:27:04 – The Board Game Design Lab Website00:30:50 – Common Board Game Design Issues For First Time Developers 00:35:00 – Social Media Marketing Tips00:36:26 – How Gabe Barrett Got Into Publishing Board Games  00:39:00 – How Gabe Barrett Got Into Coaching 00:39:50 - How To Get People Excited About Your Board Game00:42:20 - Facebook Group Advice00:44:16 – Gabe Barrett’s Strengths 00:45:40 – Advice To Aim Lower 
Board Game Design Lab - https://www.boardgamedesignlab.com/Barrett Publishing - https://barrettpublishing.com/Jamey Stegmaier On The Board Game Design Lab Podcast - https://www.boardgamedesignlab.com/what-you-wish-you-would-have-known/Riot Games Origins Story With Marc Merrill - https://youtu.be/5OsFytuMmk8Jamey Stegmaier KS Lessons - https://stonemaiergames.com/kickstarter/full-list-chronological/James Mathe Kickstarter Advice - http://www.jamesmathe.com/category/kickstarter/

Ep5: 4.5 Things You Need To Plan Before Going To Kickstarter

Andrew, Rick and Sexy Irish Sean of Crowdfunding Nerds discuss 4.5 things you need to plan for before you launch on Kickstarter.They also cover if you should ever delay your launch or limit your pledges.
Episode 500:00:44 – Episode Overview00:01:30 – Delaying Your Launch00:03:20 – Fallen Land00:04:25 – Freelancers RPG00:07:00 – Kickstarter Is A Proof Of Concept00:14:45 – 4.5 Scenarios00:16:15 – Catastrophic Success00:21:30 – Should You Limit Your Pledges?00:24:32 – Funded Decently Well00:28:38 – Barely Funded00:37:05 – Failed To Fund00:40:30 – Close To Funding
Fallen Land Live On Kickstarter: https://www.kickstarter.com/projects/1086556541/fallen-land-2nd-edition-big-box-and-descendants-expansion?ref=727rl1&token=e7dc8e7d
Freelancers RPG: https://freelancersrpg.com/
Day of The Dragon: https://www.kickstarter.com/projects/beawesomegames/day-of-dragons
Burning Kickstarter Comic Books: https://www.kickstarter.com/projects/73258510/sad-pictures-for-children/posts/759318#comments
White Wizard Games: https://www.whitewizardgames.com/
Ascension Tactics: https://www.kickstarter.com/projects/ascensiontactics/ascension-tactics-the-deckbuilding-miniatures-game
Patato Salad By Zack Danger Brown: https://www.kickstarter.com/projects/zackdangerbrown/potato-salad
The Oatmeal Web Comic: https://theoatmeal.com/
Gamefound: https://gamefound.com/
Pledge Manager: https://www.pledgemanager.com/
BackerKit: https://www.backerkit.com/
JetBacker: https://platform.jetbacker.com/

Ep4: Gamefound vs Kickstarter

In episode 4 of Crowdfunding Nerds, Andrew, Rick and Sexy Irish Sean compare the new crowdfunding site, Gamefound, with Kickstarter. They also discuss manufactured urgency vs. legitimate urgency with regards to crowdfunding. 
 
Episode 400:03:14 – Episode Overview00:03:43 – What is Manufactured Urgency?00:07:50 – What is Legitimate Urgency?00:15:40 – Positive Use of Early Bird Implementation00:20:18 – What is Gamefound?00:21:21 – Pledge Manager Vs a Store00:23:19 – How Easy Is It To Integrate A Pledge Manager?00:26:25 - Unique Features of Gamefound00:31:22 – What’s Next For Gamefound?00:32:12 - Gamefound Affiliate Marketing00:35:06 – Rick’s Master Plan For Gamefound00:36:27 – Gamefound Vulnerabilities00:39:30 – Will Andrew Use Gamefound For His Boardgame?00:40:49 - Things We Like About Gamefound
 
 Website - https://crowdfundingnerds.com/  Facebook - https://www.facebook.com/groups/crowdfundingnerds  SHOW NOTES - https://crowdfundingnerds.com/episode4
 
Facebook Groups - https://www.facebook.com/groups/crowdfundingnerds

Ep3: How To Craft Your Kickstarter Offer

In episode 3 of Crowdfunding Nerds, Andrew, Rick, and Sexy Irish Sean do a deep dive into your crowdfunding offer.When it comes to your offer, buyer’s remorse, shipping, and manufacturing must all be considered when crafting your Kickstarter landing page.
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Episode 300:00:36 – Episode Overview00:01:33 – Building A PC00:02:55 – Kickstarter And Comic Books?00:06:55 – The Offer00:08:40 – Price00:10:44 – Failed Offers00:11:56 – Warning Signs Of A Poor Offer00:13:18 – Buyer’s Remorse00:21:20 – Kickstarter Recourse?00:23:14 – Shipping Dates00:26:02 – The Goal Of The Offer00:28:39 – Manufacturing00:31:30 – Game Design And The Offer00:35:44 – Kickstarter Has Evolved00:37:05 - Crafting Future Offers00:39:21 – Different People And Your Offer00:40:58 – Customised Offers00:46:00 – Marketing Can’t Help A Sinking Ship00:47:40 – You Need Multiple Products
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 Website - https://crowdfundingnerds.com/ Facebook - https://www.facebook.com/groups/crowdfundingnerds SHOW NOTES - https://crowdfundingnerds.com/episode3

Ep 2: Facebook Ads For Kickstarter & Marketing In Game Development

In the second episode of Crowdfunding, Nerds Andrew, Rick, and Sexy Irish Sean reminisce about their time playing World Of Warcraft before switching topics and getting into Facebook Ad optimization for Kickstarter. Finally, they share tips on how to develop a board game from a marketing perspective. --------Episode 200:00:53 – Episode Overview 00:01:25 – MMORPG’s 00:04:46 – How To Write Facebook Ad Copy 00:08:50 – The Headline 00:10:10 – What Makes A Great Ad Image 00:11:50 – The Audience 00:16:11 – Facebook Ad Mistakes 00:29:00 – Ad Styles 00:30:45 – 4 Ad Styles You Must Know 00:34:18 – The Goal Of Your Facebook Ads 00:35:00 – Developing A Board Game From A Marketing Perspective 00:47:50 – The Wrap Up-------- Website - https://crowdfundingnerds.com/  Facebook - https://www.facebook.com/groups/crowdfundingnerds-------- SHOW NOTES - https://crowdfundingnerds.com/episode2

Ep 1 : Kickstarter Referral Metrics Deep Dive

On this episode of the Crowdfunding Nerds podcast, Andrew, Rick, and Sexy Irish Sean break down Kickstarter referral metrics and present a helpful ratio to understand your marketing efforts. Want to know when your board game is ready for Kickstarter? Listen out for all of our Crowdfunding Nerds tips that will help you line up your product for success! 
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Episode 100:01:04 – Episode Overview00:02:46 – Rock Manor Games Metrics Article00:08:20 – Crowdfunding Nerds Metrics Article00:10:21 – The Clients We Used In Our Study00:11:30 – Our Conclusion On Kickstarter Referral Metrics00:16:00 – How To Know You Are Ready For Kickstarter00:20:50 – Our Thoughts On A Game’s Theme00:26:44 – Quality Of Your Product00:31:25 – Pledge Packages00:33:56 – Why Kickstarter Is Unlike Other Crowdfunding Sites00:38:00 – Final Crowdfunding Tips
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🔗 Website - https://crowdfundingnerds.com/
🔵 Facebook - https://www.facebook.com/groups/crowdfundingnerds

Ep 0 : What is Crowdfunding Nerds About?

Welcome to Crowdfunding Nerds, a podcast all about marketing and crowdfunding by a bunch of nerds that are learning as they go in this ever-changing environment.
In 2020, Crowdfunding Nerds has helped board game creators raise 2 million dollars on Kickstarter while seeing over 90% of our clients funding on the very first day of their launch. The vast majority of these clients were first-time creators!
We have found that the key to any Kickstarter project’s success has everything to do with the strength and execution of a pre-marketing plan.
We are here to explore crowdfunding with you by using real-world examples from our very own clients. Let’s investigate what’s working and what’s not in today’s market!