Tuesday Jul 27, 2021
Ep 33: Reflections After A Successful Kickstarter – What Worked Best
Crowdfunding Nerds: Kickstarter Marketing, Business, & Beyond!
Since 2019, Crowdfunding Nerds has helped over 200 crowdfunding creators raise over $30M on Kickstarter and Gamefound. In addition to that, we have generated over $100M in ecommerce sales and had clients featured on Shark Tank, ”As Seen On TV,” and more. We work with IP’s like Avatar: The Last Airbender, Elder Scrolls, Fallout, Star Trek, Mass Effect, Dune, and more... But we have also helped a TON of first-time creators fund on day 1, too! Our podcast exists to help you with your journey before, during, and after crowdfunding using real-world examples from our clients. We share what’s working and what is not in today’s market. We build pre-launch e-mail lists, get backers during live campaigns, and drive pre-orders and e-commerce sales after your campaign ends! If you’re DIY marketing (doing it yourself), we created the Crowdfunding Nerds Academy to help, which has specialized courses designed to make sure you’re doing it right! Buckle up; it’s about to get nerdy.
Listen on:
Episodes
Episodes
Monday Jul 19, 2021
Monday Jul 19, 2021
Anthony and Frances of Ant Lab Games join the Crowdfunding Nerds in part 2 to discuss dealing with community and social media toxicity as a board game publisher.
00:01:32 - YouTube Views Don’t Necessarily Show An Engaged Community00:04:35 – How To Quantify Value From Content Creators00:07:49 – Find Content Creators Who Know Their Audience00:13:13 – How To Deal With Community Toxicity00:24:13 – Understanding Monetized Controversy00:24:53 – Community Toxicity Has Little Impact On Sales00:30:39 – How To Deal With Community Criticism00:34:32 – Be Careful Deleting Posts00:43:37 – Why Content Creators Are Very Careful When Describing Your Kickstarter Board Game
Tuesday Jul 13, 2021
Tuesday Jul 13, 2021
Anthony and Frances of Ant Lab Games join the Crowdfunding Nerds to give you an inside look into the process of Kickstarter board game review videos.
00:03:36 - What Is Ant Lab Games?00:10:18 – What Makes People Watch Review Videos Longer?00:18:41 – Ant Lab Games Production Process00:21:05 – What Not To Do When Reaching Out To Review Content Creators00:23:44 – How Long Does It Take To Make A Review Video?00:27:45 – The Value Of An Engaged Content Creator Community00:31:43 – Does Ant Lab Refuse To Review Some Games?00:38:34 – How Publishers Quantify Value From Board Game Review Videos
ShownotesAnt Lab Games - http://antlabgames.com/
Liege of Games - https://www.youtube.com/c/Li%C3%A8geofGames/featured
Tuesday Jul 06, 2021
Tuesday Jul 06, 2021
In part 2 the Crowdfunding nerds continue the discussion of how to boost your Kickstarter campaign during the mid-slump.
00:05:26 - Keep Your Review Prototypes In Constant Motion00:11:49 – Tips On Choosing Reviewers00:15:48 – How To Ask Friends And Family For Support00:23:54 – Post Relevant Things In Social Communities00:29:33 – Take A Break00:32:40 – Leveraging Tabletop Simulator00:43:03 – Write A Helpful Article For Your Peers00:46:29 – Social Stretch Goals
Show Notes
What Matters Most To Backers On Your Kickstarter Page With Jeremy Howard - https://crowdfundingnerds.com/episode10/Organically Engage A Facebook Community With Your Board Game - https://crowdfundingnerds.com/episode17/Tabletopia - https://tabletopia.com/G2A - https://www.g2a.com/Kinguin - https://www.kinguin.net/Deliverance - https://www.kickstarter.com/projects/lowenhigh/deliverance-board-game
Wednesday Jun 30, 2021
Wednesday Jun 30, 2021
Andrew had the privilege of writing an article for Jamey Stegmaier on how to boost the number of pledges during your mid-campaign slump on Kickstarter. The nerds go into further details.
00:03:32 – Does Success Build Upon Itself?00:06:23 - Focus On People Who Advocate For You00:12:23 – What Has Produced The Most Results So Far?00:16:44 – How To Select Review Quotes For Your Kickstarter Page00:19:18 – Send Emails To Your List00:24:07 – Create A Premium Pledge Level00:28:13 – Why You Need A $1 Pledge On Your Kickstarter Page00:31:55 – Tips On Influencer Marketing00:44:01 – What To Do If You Are Losing Backers
Show Notes10 Actionable Ideas to Boost Your Kickstarter Funding Mid-Campaign - https://stonemaiergames.com/10-actionable-ideas-to-boost-your-kickstarter-funding-mid-campaign/Marketing With Gabe Barrett Of The Board Game Design Lab - https://crowdfundingnerds.com/episode6/
Deliverance: The Game of Spiritual Warfare - https://www.kickstarter.com/projects/lowenhigh/deliverance-board-game/
Wednesday Jun 23, 2021
Wednesday Jun 23, 2021
Andrew has been developing Deliverance for 5 years and has finally launched on Kickstater! Having raised $39,000 in 8 minutes he explains how he got to this point.
00:01:46 - How Are You Feeling?00:04:33 – How Did You Come Up With A Funding Goal?00:07:41 - How Long Did It Take You Get Get Prepared For Kickstarter?00:11:12 – What Was The Open Rate Of Your Live Kickstarter Email?00:16:11 – How Has Your Family Reacted To Your Kickstarter?00:19:35 – How Did You Launch?00:25:36 – What Didn’t Go Right?00:28:28 – Don’t Feed The Trolls00:32:04 – Define Your Target Audience00:38:53 – Using Kicktraq00:41:47 – What Has Moved The Needle The Most?
Tuesday Jun 15, 2021
Tuesday Jun 15, 2021
The Crowdfunding Nerds are at it again with some great advice when it comes to the manufacturing and shipping of your Kickstarter project.
00:02:36 – Exclude Countries From My Kickstarter?00:04:17 – Countries That Can’t Use Kickstarter00:07:30 – 5 Board Games Andrew Would Grab When Leaving The House In An Emergency00:07:53 – The Excel Wizard 00:18:07 -19% VAT?00:19:35 – How Not To Shoot Yourself In The Foot … Or Head00:21:52 – Income Tax00:22:51 – State Sales Tax?00:23:19 – Even More VAT!00:26:26 – Understanding BackerKit fees 00:29:45 – Kickstarter Is Not A Get Rich Quick Scheme00:35:55 - Tips To Cut Costs With Manufacturing00:41:58 – What Can The Market Bear?
Show Notes https://www.piecekeepergames.com/ https://www.backerkit.com/ https://chiptheorygames.com/
Wednesday Jun 09, 2021
Wednesday Jun 09, 2021
On this weeks episode Nigel Matthews of ShipQuest joins the nerds to cover the importance of shipping and fulfilment partners for your up coming Kickstarter project!
00:01:34 - Selecting A Company Name00:03:10 – How Long Has ShipQuest Been In Business?00:07:53 – Kickstarter Is A Graveyard of Failed Projects00:10:58 – ShipQuest Vs GamesQuest Vs TradeQuest?00:16:31 – What Is Board Game Fulfilment?00:23:49 – How Has Brexit Impacted Shipping?00:29:17 – Why You Need To Ship To Europe00:33:59 – Top 3 Things You Need To Do When Thinking About Shipping Your Kickstarter00:42:16 – Why Did ShipQuest Partner With Next Level Web?
Show Notes https://www.shipquest.co.uk/ https://www.tradequest.co.uk/ https://www.gamesquest.co.uk/ https://www.biggercake.com/
Wednesday Jun 02, 2021
Wednesday Jun 02, 2021
The nerds discuss how to optimize your emails for Gmail, segment your leads by open rate and craft emails that engage your community for Kickstarter!
00:03:47 – Make Emails A Priority00:04:55 – Deliverance Kickstarter Case Study00:06:26 – Using BackerKit For Your Kickstarter00:14:51 – The Advantage of The Kickstarter Notify Me Page00:26:40 – The Makeup of An Engaging Email00:28:41 – How To Optimize Emails For Gmail00:37:21 – Understand Your Email Audience To Engage Them00:43:07 – Segmenting Your Email List By Open Rate00:47:39 – How To Craft Subject Lines That Get Clicks
Show NotesDeliverance Case Study - https://deliverancethegame.com/BackerKit - https://www.backerkit.com/Test The Spammyness of Your Emails - https://www.mail-tester.com/
Wednesday May 26, 2021
Wednesday May 26, 2021
Organising Shipping for your Kickstarter can be a headache! The Crowdfunding Nerds seek to bring some clarity among the chaos with practical tips and tricks to help organise shipping and fulfillment for your next Kickstarter board game project!
00:01:54 – Board Game Case Study Update00:08:52 – Shipping stuff00:10:08 - Fulfilment By Amazon?00:12:01 – Your Kickstarter Needs Regent Friendly Shipping00:13:25 – Costs For Warehouse Storage00:15:54 – Working Out Shipping Costs00:25:01 – Always Charge Shipping With A Pledge Manager00:26:53 – What To Do If A Backer Refuses To Pay For Shipping00:32:35 – Stretch Goals & Shipping
Show NotesShipQuest - https://www.shipquest.co.uk/
Tuesday May 18, 2021
Tuesday May 18, 2021
Andrew & Sexy Irish Sean get schooled by a Facebook Ads Master and share what they learned and how it relates to Kickstarter Board Games.
00:06:54 - The Most Important Lessons In All Of Marketing00:11:00 - Define The Goals & Benchmarks Of Your Facebook Ads Campaign00:12:48 – Benchmarks You Need To Know For Facebook Ads00:18:16 – Define Your Audience With A Customer Avatar00:22:30 – Use Dynamic Ads At The Beginning Of Your Ads Campaign00:28:50 – Ask Yourself This Question When Building Ads00:30:36 – Compare Audiences of Similar Sizes00:36:44 – The Most Important Element of Your Ads00:41:37 – Use Video Ads00:45:02 – You Need A Lab
Show NotesSEO That Works By Brian Dean - https://backlinko.com/seo-training