Crowdfunding Nerds: Kickstarter Marketing For Board Games & Beyond!

Energy & Nutrition For Crowdfunding Success With Julie Litchfield

Are you ready to supercharge your energy levels and make better decisions in your crowdfunding ventures? Do you wonder how small habits can lead to big wins in both health and business? Tune in to episode 165 of Crowdfunding Nerds where your host Andrew and co-host Sean, along with nutrition coach Julie Litchfield from AdvoCare, unpack the secrets to a vibrant lifestyle that fuels success!Julie, with her roots deep in farming and nutrition, shares the importance of knowing what fuels your body and how to keep learning about the foods we eat. We'll explore why making your bed could be the first step to a productive day, and how acknowledging our weaknesses can actually strengthen our leadership.But wait, there's more! Ever caught yourself procrastinating and wondered if your brain is just on a creative break? Andrew gets personal about his own struggles and we dive into how our subconscious works wonders.From canning food to the individuality of nutrition, and the scoop on water intake to the real deal on intermittent fasting, this episode is packed with actionable insights. And yes, we even talk about navigating the fast-food menu healthily!Don't miss out on Julie's wisdom on dieting without the mental battles and how to indulge sensibly. For all this plus Julie's relaxation secrets and how to get her personalized coaching, plug in to episode 165 and let's get energized!
 
Links to check out:
https://www.advocare.com/home/?D=04033735https://www.youtube.com/watch?v=5YNmNd2ncw0https://crowdfundingnerds.com/episode123/
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How To Spot Fake Kickstarter Gurus

Are you tired of sifting through a sea of so-called Kickstarter gurus and marketing gimmicks? Want to know how to spot the real deal? In episode 164 of Crowdfunding Nerds, your trusty hosts Andrew and Sean are on a mission to debunk the fakes!
 
We're diving deep into the world of self-proclaimed experts and teaching you how to separate fact from fiction. Ever wondered why being number one on YouTube doesn't always mean you're getting the best advice? We've got the inside scoop on algorithms and user intent that you won't want to miss.
 
With our combined expertise from Next Level Web and Lowen Games, we're giving you the lowdown on why building a community trumps quick-fix marketing ploys every time. Plus, hear our take on why pre-pledge incentives might just be a one-way ticket to losing your audience's trust.
 
Join us as we explore the essentials of crafting a crowdfunding campaign that's built on integrity, transparency, and real relationships. Say goodbye to empty promises and hello to long-term success. Tune in to Crowdfunding Nerds episode 164 for a no-nonsense guide to navigating the crowdfunding cosmos!

Perceived Value Vs Real Value

Hey there, fellow crowdfunding aficionados! Are you ready to unlock the secret sauce to turning those clicks into cash? In episode 163 of the *Crowdfunding Nerds* podcast, your host Andrew, with the brilliant minds of Sean and Jacob, dives deep into the mysterious world of perceived value. Ever wonder why that top-notch product isn't flying off the virtual shelves? We're peeling back the layers on a real-life conundrum where a $99 gem just isn't dazzling the masses. Spoiler alert: It's not about the price tag; it's about the sparkle—or lack thereof—in your customer's eyes. We're talking the nitty-gritty of price elasticity, true value vs. perceived value, and the marketing magic that can transform browsers into buyers.From the power of playthrough videos to the art of the perfect bundle deal, get ready for a treasure trove of strategies to skyrocket that perceived value and make your product the belle of the crowdfunding ball. Tune in to episode 163, grab your notepad, and let's turn that "meh" into "must-have" together!  #CrowdfundingNerds #PerceivedValue #MarketingMagic
 
Links to check out:
https://crowdfundingnerds.com/episode61/https://crowdfundingnerds.com/episode62/

Selling Well: Ethics, Integrity, & Sleazy Salespeople

Welcome to "Crowdfunding Nerds" episode 162! Ever wondered about the difference between marketing and advertising? Or how to avoid being "that" sleazy salesperson? Join hosts Andrew and Sean as they delve into these intriguing topics.
 
This episode is a treasure trove of marketing insights, from understanding customer behavior to crafting targeted messaging and recognizing a marketing agency's limitations. We also tackle the delicate balance between expanding client base while maintaining service quality.
 
We pull back the curtain on some of the less savory aspects of our industry, but don't worry, we're here to illuminate these shadowy corners with honesty and transparency. We wrap up with advice on ethical sales practices, emphasizing the importance of having the customers' best interests at heart.
 
So, ready for a deep dive into the world of marketing? Tune in and let's get started!
 
Episode Timestamps:
00:01 - Introduction
00:35 - Meet the Hosts
01:00 - Advertising vs Marketing
02:44 - Case Study: Old Marketing vs New Agency
06:54 - Benefits of Specialization in Marketing
10:01 - Implementation Before Marketing
15:01 - Targeted Marketing & Customer Demographic Analysis
24:27 - Customized Marketing Messages
31:18 - Capacity vs Quality of Service
35:01 - Evading the Sleaziness Stereotype in Marketing
40:01 - Distinguishing Advertising and Marketing
49:01 - Genuine Advice & Avoiding Forced Sales
1:00:01 - Maintaining Ethical Sales Practices
1:01:13 - Importance of Sincerity in Sales.

Mastering Goal Setting: Journey to a More Productive Life

Welcome to Crowdfunding Nerds Episode 161! Ever wondered about the art of setting and achieving realistic goals? Your hosts, Andrew and Sean, are here to delve deep into this topic. We'll discuss why goal setting is crucial, how it enhances productivity, and its role in improving the quality of life. You'll hear personal stories about setting meaningful goals, overcoming challenges, and even dealing with failures.Learn how to make your goals specific and measurable, and how they can bring value to your life. Hear Andrew's personal journey of setting goals to improve his family life and how he learned to forgive himself for any setbacks. Finally, we'll explore the concept of time-bound goals and micro goals, with Andrew sharing his experience developing a board game.Ready to become a master goal-setter? Tune in now!
 
Links to check out: 
Choking on aspirations - https://www.youtube.com/watch?v=LLCQ-5uJ78gKickstarter Mental Health: What You Need To Know & How To Prepare - https://crowdfundingnerds.com/episode9/The Ultimate Crowdfunding Reading List – Part 1 - https://crowdfundingnerds.com/episode57/Chapters:00:01 Introduction to goal setting02:26 Importance of goal setting, personal experiences03:29 Approach towards failure in achieving goals07:03 Making goals specific and measurable with examples16:26 Andrew's journey in goal setting: the need for self-forgiveness39:26 The concept of time-bound goals and micro goals: Andrew's board game experience.
------------------Goal IdentifierList 3 of the most meaningful things you have learnt since last year:1.2.3.Think of 3 things you are really good at. If you were to become the best inthe world at these three things what would they be?1.2.3.List your top 6 values, i.e the reasons behind your life choices:1.2.3.4.5.6.List 6 things you would do if you had $10 million in your bank account:1.2.3.4.5.6.Setting 6 month goalsYour goals must have three essential elements.They must be:1. Specific2. Achievable3. Have Time LimitsYou will now define your 6 month goals.List 6 goals you hope to achieve in the next 6 months:1.2.3.4.5.6.Now list 3 goals for the next 90 days.These must be associated with the goals previously listed:1.2.3.Month #1List 3 things you are going to focus on for the first monthto achieve these goals:1.2.3.Month #2What 3 things would you then focus on in the second month?1.2.3.Month #3Now list 3 more things you would focus on for the third and last month:1.2.3.What are your top 6 reasons for achieving these goals?1.2.3.4.5.6.Now pick 3 of these reasons that mean the most to you:1.2.3.The three goals above are your 6 month goals
 

Balance Breaks: A Guide to Boost Crowdfunding Productivity

Welcome to Crowdfunding Nerds, episode 160! This is Andrew, your host, and joining me today is Sean. Ever wondered how to optimize your productivity while staying sane? Well, we're here to discuss just that – the importance of taking breaks for peak productivity.We're not just talking about work, but also the power of intentional rest. We'll share our personal experiences and strategies on how to make the most of your time. Listen as I discuss the value of play and purposeful rest, while Sean emphasizes the need for discipline and setting boundaries.We'll also delve into how breaks can reboot your productivity and how to return to work with renewed focus. Discover how clear goal-setting, regular reviews, and mindful time management can boost your productivity.Struggling with tech distractions? We'll share strategies to manage your time better, like scheduled breaks, digital curfews, and task-focused work hours. Plus, learn about the benefits of accountability partners and community support.So, get ready to balance work and rest for an optimal crowdfunding journey!
 
Links to check out:
Episode 159 (Setting goals among other things): https://crowdfundingnerds.com/episode159/Episode 150 (Embracing change): https://crowdfundingnerds.com/episode150Chapters:00:00 Introduction06:30 The Power of Taking Breaks10:20 Play and Intentional Rest16:40 Discipline and Setting Boundaries23:10 Breaks for a Productivity Reboot28:00 Goal-Setting and Time Management33:20 Managing Tech Distractions37:30 Strategies for Better Time Management44:00 The Role of Accountability Partners and Community Support52:20 Conclusion and Key Takeaways

Combatting Complacency: Mastering Your Kickstarter Campaign

Welcome, fellow crowdfunding enthusiasts! Are you ready to tackle complacency? In episode 159 of Crowdfunding Nerds, Andrew and Sean are back to help you stay ahead of the game. We start with some casual banter, then dive into the dangers of complacency in Kickstarter campaigns. We also share our New Year's resolutions and discuss how to avoid the pitfalls of complacency.
 
We share personal stories of overcoming complacency, emphasize the importance of gratitude, and warn about the illusion of eternal success. Learn about the importance of innovation, goal setting, and contingency planning.
 
We highlight the dangers of underestimating customer engagement, overstretching yourself, and unhealthy comparisons. We underline the power of communication and the necessity of seeking audience feedback.
 
We remind you that no company is too big to fail and that each Kickstarter campaign should be treated uniquely. Finally, we discuss the importance of continuous learning and wrap up with some valuable resources.
 
Join us, let's overcome complacency together!
 
Show Chapters:
00:01 - Banter Beginnings
00:15 - Complacency in Kickstarter Games
01:35 - New Year's Resolutions Discussion
08:07 - Tackling Complacency in Crowdfunding
13:25 - Personal Anti-Complacency Stories
17:28 - Importance of Gratitude
18:19 - Illusions of Indefinite Success
19:28 - Emphasizing Innovation and Adaptation
25:46 - Forms of Complacency in Business
28:47 - Dangers of Overexpansion
31:20 - The Peril of Comparison
33:55 - The Power of Communication
34:16 - Audience Feedback and Game Innovation
45:56 - No Company is Too Big to Fail
46:15 - Treating Each Kickstarter Campaign Uniquely
49:38 - The Power of Continuous Learning
51:18 - Episode Wrap-up and Resource Sharing

Predictions for 2024!

Welcome, fellow Crowdfunding Nerds, to a crystal-ball-gazing session in Episode 158! Your hosts, Andrew and Sean, along with guest Rick, delve into the future of board games and crowdfunding. We jest, debate, and ponder on everything from China's manufacturing scenario to the rising costs for creators. Yet, we remain hopeful as we foresee an increase in backer numbers.
 
We envision a future where games are compact, streamlined, and focused on solo play. We also predict the rise of Game Found, potentially overtaking Kickstarter. The AI debate gets heated as Andrew and Rick share contrasting views. We also touch upon Kickstarter's fee changes, the surge in religious-themed board games, and the use of Twitch for promotions.
 
Reflecting on 2023, we express gratitude for the success of Deliverance and the birth of Andrew's son. We invite your feedback and look forward to another successful year in crowdfunding.
 
Join us in this exciting journey! 
 
Links to check out:
https://crowdfundingnerds.com/episode104/https://www.augmentedarcana.com/https://crowdfundingnerds.com/episode102/
Chapters
00:00 Introduction
12:32 China's Manufacturing and Costs for Creators
22:04 Game Design and Solo Play Trend
36:19 Game Found Vs Kickstarter
48:38 AI in Board Games
1:22:22 Kickstarter's fee changes, religious-themed board games, Twitch promotion
1:44:46 Reflection on 2023 and Conclusion

Sharks, Ice Cream, and a Revolutionary Marketing Odyssey

Welcome to the wild ride that is episode #157 of Crowdfunding Nerds! Ever wondered what links sharks, ice cream, World of Warcraft, and marketing? Prepare to be enlightened. Your hosts, Andrew, Sean, and our special guest, Rick, will take you on a journey that melds humor, curiosity, and invaluable insights. 
We'll dive into a unique blend of marketing strategies, examined through a scientific lens that promises to revolutionize your approach. We navigate the thrilling world of trading card games, explore the legal labyrinth surrounding game creators, and delve into the importance of community engagement. 
Sean will guide us through the crucial aspect of accurate data interpretation, while Andrew shares his vision for the future of his game 'Deliverance.' As we near the end, we'll discuss the importance of persistence and the art of ignoring trolls. So buckle up, and let's get nerdy!
 
Links to check out:
Affirming-the-Consequent: https://www.logicallyfallacious.com/logicalfallacies/Affirming-the-ConsequentDeliverance on BGG: https://boardgamegeek.com/boardgame/273814/deliveranceRoyal Road: https://www.royalroad.com/The Scientific Method: https://www.sciencebuddies.org/science-fair-projects/science-fair/steps-of-the-scientific-method
 
Timestamps:- 00:01: Sharks, Ice Cream & World of Warcraft- 00:40: Dragon Ball Z & Marketing Levels- 00:49: Introductions & SEO Expertise- 01:18: Scientific Method in Marketing- 02:04: Trading Card Game Market- 08:26: Deliverance's Popularity & Community Engagement - 16:04: Data Interpretation in Scientific Research- 21:42: Applying the Scientific Method to Marketing- 35:06: Avoiding Over-Analysis in Marketing- 39:06: Understanding Customer Behavior- 48:06: Deliverance: Kickstarter Strategy- 51:19: Persistence in the Creator's Journey- 59:58: Ignoring the Trolls - 1:07:17: Conclusion & Farewell Wishes

Unveiling Success: Crowdfunding Tactics and Viral Game Campaigns

Welcome to Episode 156 of Crowdfunding Nerds! I'm Andrew, and alongside my co-host Sean, we're going to unravel the secrets behind a successful crowdfunding campaign. This episode marks our 3-year anniversary and we've got a ton of exciting topics to cover!
 
Ever wondered how a well-crafted ad campaign can create ripples in the crowdfunding world? Or how a single game can become the cornerstone of a thriving brand? We're diving into these questions and more. We'll start with a heartwarming catch-up on life events, including the story behind the name of our newest addition - John Constantine.
 
We'll then dissect our viral ad campaign for 'Deliverance' on BoardGameGeek, sharing insights on how we climbed the hotness list and ignited a buzz in the board game community. We'll also delve into our brand-building strategy, the importance of customer acquisition, and the exciting concept of turning Deliverance into a lifestyle game.
 
Links to check out:
https://boardgamegeek.com/thread/3202814/poor-advertisement
https://crowdfundingnerds.com/episode147/https://www.youtube.com/watch?v=7EZu9NoWV5k
 
Chapters:
00:01 Three-Year Anniversary of the Podcast
00:45 New Baby - John Constantine
01:59 Future Plans & Learning Opportunities
02:05 Christmas Season– A Selling Opportunity
03:59 Viral Post on BoardGameGeek for Deliverance
09:21 Anatomy of an Ad Campaign
18:03 Focusing on a Single Game - Brand Building Tactics
25:46 Strategies for Customer Acquisition and Cross-selling
38:33 Deliverance - A Lifestyle Game
43:37 Vision for the Future - A Sustainable Brand
50:14 League of Legends - Building a Game Community
 
Join us on this exciting journey and discover the secrets to crowdfunding success!