Crowdfunding Nerds: Kickstarter Marketing For Board Games & Beyond!

Lab Rats & Life Balance

The Crowdfunding Nerds discuss what causes work-life imbalance and what you can do to bring things back to normality.
00:02:38 – Defining Work Life Balance 00:05:54 – You Can’t Do It All 00:09:56 – Enduring Difficult Times 00:11:48 – Benefits Of Planning In Advance 00:14:15 – The Power of Hope & Love 00:22:36 – Care About Future You 00:24:48 – Importance of Play Time 00:26:58 – Don’t Waste Hardships 00:30:36 – Find Work That Suits Your Personality 00:41:05 – The Importance of Efficient Systems
Shownotes
Work-Life Balance For Kickstarter Board Games With Chip Cole  - https://crowdfundingnerds.com/episode16
Richard Uses Trello - https://trello.com/
Power of Hope - Curt Richter Swimming Rat Experiment - https://www.vailhealthbh.org/about/news/wolfington-the-power-of-hope
Rape of The Mind - https://www.amazon.com/Rape-Mind-Psychology-Menticide-Brainwashing
The 4-Hour Work Week - https://www.amazon.com/4-Hour-Work-Week-Anywhere-2008-04-03/dp/B01K94RC0M/ref=sr_1_4?keywords=4+hour+work+week
Hungry Rats Experiment - https://youtu.be/L6MamDfrH-I
DISC Personality Test - https://www.truity.com/test/disc-personality-test
A World Without Email - https://www.amazon.com/World-Without-Email-Reimagining-Communication-ebook/dp/B08BKSJX1M
The Managerial Revolution - https://www.amazon.com/Managerial-Revolution-What-Happening-World/dp/0837156785
The Crowdfunding Nerds Course - https://crowdfundingnerds.com/course
Upcoming Crowdfunded Games - https://crowdfundingnerds.com/upcoming-games/

Common Sense Finance Advice

The Crowdfunding Nerds are joined by Mark Gleason of G2 Business Solutions to talk about the important subjects of payroll, accounting and more!
00:01:57 – Accounting Basics 00:09:12 – Payroll 00:20:23 – Don’t Have Someone Do Everything 00:21:36 – Finance Red Flags 00:25:03 – The Cost Of Doing Business 00:30:42 – Resources
Connect With Mark Gleason - https://www.linkedin.com/in/mark-gleason-28562053 G2 Business Solutions - https://g2-businesssolutions.com/ Connect With Bookkeeper Orlando U Javien Jr. - https://www.linkedin.com/in/orlandojavien Reddit Small Business - https://www.reddit.com/r/smallbusiness/ Reddit Entrepreneur - https://www.reddit.com/r/entrepreneur/ Reddit Personal Finance - https://www.reddit.com/r/personalfinance Crowdfunding Nerds Community - https://www.facebook.com/groups/crowdfundingnerds Crowdfunding Nerds Course - https://crowdfundingnerds.com/course

3 Key Elements That Make Booths Successful At The UKGE

Sean explains his adventures at the UKGE while giving some tips on how to run an effective booth.
Shownotes
00:04:40 – Booths Are Like Facebook Ads 00:05:24 – Your Booth Has To Be Clear 00:09:02 – Your Booth Is A Performance 00:16:57 – Your Booth Must Be Interactive 00:26:43 – Value People’s Time 00:33:10 – Have As Many Payment Methods As Possible 00:35:26 – Take Precautions 00:37:13 – Tips On Attending Lectures Or Seminars
UKGE - https://www.ukgamesexpo.co.uk/ Tabletop Hub - https://www.youtube.com/c/TabletopHub Podcast with Mo & Jad of Cation Arts - https://crowdfundingnerds.com/episode126/ Distilled UKGE Booth Example - https://www.facebook.com/paverson/videos/248794477737805?idorvanity=459649154718154 Modiphius UKGE Booth Example - https://www.facebook.com/Modiphius/photos/6354227874620280 Escape From Stalingrad Z UKGE Booth Example - https://www.facebook.com/photo?fbid=10167996164045441&set=pcb.709988414216098 Using Miniatures In Marketing With Marco Pecota - https://crowdfundingnerds.com/episode128/ Vesuvius Media UKGE Booth Example - https://www.facebook.com/photo?fbid=3512892242316907&set=pcb.3512892285650236

How To Leverage YouTube & The BGDL Journey

Gabe Barrett of The Board Game Design Lab joins the Crowdfunding Nerds to talk about everything he has learnt about YouTube along his journey in the Games Industry.
00:01:54 – How Gabe Started In The Board Game Space
00:03:34 – YouTube & A Podcast?
00:06:39 – How To Leverage YouTube Livestreaming
00:09:57 – Design Thumbnails & Titles Before Videos
00:12:29 – How To Define & Track Success
00:21:27 – We Are Not Robots – The Importance Of Rest
00:25:47 – How To Stand Out On YouTube (Tell A Story)
00:32:36 – Click Worthy Vs Click Bait
00:38:51 – Understanding YouTube Algorithm
00:42:22 – The Future Of The BGDL
Shut Up & Sit Down - https://www.youtube.com/@shutupandsitdown
The Dice Tower - https://www.youtube.com/@thedicetower
Guards Of Atlantis II: Tabletop MOBA - https://gamefound.com/projects/wolffdesigna/guardsofatlantis2new
Board Game Design Lab - https://boardgamedesignlab.com/
Board Game Design Lab YouTube - https://www.youtube.com/@BoardGameDesignLab
Gabe Barrett YouTube - https://www.youtube.com/@gabebarrett

How To Leverage Miniatures In Marketing

Marco Pecota of Raybox Game joins the Crowdfunding Nerds to discuss his use of miniatures in crowdfunding marketing.
00:02:13 – Marco Pecota Introduction
00:05:12 – The Rise Of Solo Board Games
00:11:24 – How To Leverage Miniatures In Marketing
00:19:37 – Using Story & Narrative In Marketing
00:22:04 – Recommended Miniature Painters
00:24:32 – Leveraging Professionally Painted Miniatures
00:30:37 – Staging Your Price Points Around Miniatures
00:39:59 – Stretch Goals & Miniatures
00:48:52 – Develop Stand Alone Expansions
00:50:20 – Summary
Escape From Stalingrad Z - https://www.rayboxgames.com/copy-of-ks-landing-page
Escape From Projekt Riese - https://www.rayboxgames.com/efpr-landing-page
Tabletop Analytics - https://www.tabletopanalytics.com/
Den Of Imagination - https://denofimagination.com/
Chest Of Colors - https://chestofcolors.com/
Jason Gibeault - https://www.twitch.tv/splinteredbrushstudio/about
Surveying Your Community – Why & How You Should Do It - https://crowdfundingnerds.com/episode99/

Playing The Long Game In The Board Game Industry

The Crowdfunding Nerds discuss catastrophic success and cover some things that will help you think about the long game success in the board game industry.
00:04:43 - Mythic Games Was Interested In Publishing Deliverance00:05:38 – Mythic Games Kickstarter History 00:10:58 – Steamforged Games Kickstarter History 00:12:35 – The Dangers Of Success 00:14:09 – Breaking Down Deliverance Funding And Expenses 00:25:15 – What Is Causing Companies To Fail? 00:30:13 – The Importance Of Building A Brand 00:33:41 – Be Customer Focused 00:37:58 – Be Careful Scaling Up 00:44:49 – Course Correct Quickly
Shownotes
Board Game Reveolution Community Post About Grimlord Games - https://www.facebook.com/groups/1539155319709734/?multi_permalinks=3345589549066293&ref=share Andrew’s Reply - https://www.facebook.com/photo/?fbid=9169430543098089&set=gm.938368980764884&idorvanity=383263609608760 Mythic Games’ Kickstarter Sucess - https://www.tabletopanalytics.com/creator/mythic-games-inc-4321 Grimlord Games - https://www.tabletopanalytics.com/creator/grimlord-games-2659 Steeped Games - https://steepedgames.com/ Steamforged Games - https://steamforged.com/ 4.5 Outcomes You Need To Consider Before Going To Kickstarter - https://crowdfundingnerds.com/episode5 Steamforged Games Redundancies - https://www.dicebreaker.com/categories/board-game/news/steamforged-games-redundancies-hit-20-board-game-workers Gabe Newell: Reflections of a Video Game Maker - https://www.youtube.com/watch?v=t8QEOBgLBQU Crowdfunding Nerds Course - https://crowdfundingnerds.com/course

Product Placement In Board Games With B2B Partnerships

The Crowdfunding Nerds continue their discussion with Mo and Jad of Cation Arts in a second episode to address B2B opportunities for revenue generation in the board game design space. 
00:00:36 – Kickstarter Vs Gamefound – Which Is Right For Your Game?
00:08:55 – Seeing Crowdfunding As An Investment 
00:10:38 – 75% Of Revenue From B2B Partnerships? 
00:18:20 – Exploring Government Grants 
00:18:51 – Games For Corporate Leadership 
00:19:46 – Board Game Designers’ Misconceptions 
00:21:35 – Mistrust Of First Time Creators 
00:24:18 – Your Word Must Be Your Bond 
00:29:05 – Dangers Of Playtesting 
00:34:31 – Marketing At None Board Game Related Conventions 
 
Shownotes
Part 1 - https://crowdfundingnerds.com/episode125/
All Time Wrestling: Extreme Edition – https://www.kickstarter.com/projects/alltimewrestling/all-time-wrestling-extreme-edition 
Let’s Go! To Japan - https://www.kickstarter.com/projects/alderac/lets-go-to-japan-from-aeg?
Cation Arts - https://cationarts.com/en-gb
The Ultimate Kickstarter Marketing Course For Games – https://crowdfundingnerds.com/course

Running A Campaign Outside A Kickstarter Friendly Country

The Crowdfunding Nerds chat with Mo and Jad of Cation Arts to discuss the unique challenges of running crowdfunding campaigns from a non-friendly Kickstarter country such as the United Arab Emirates.
00:01:23 – Cation Arts Intro00:04:35 – Running Multiple Projects At The Same Time00:08:34 – Playtesting Tips00:13:19 – Designing With Theme In Mind00:16:25 – Diversity In Design Philosophy00:23:19 – The Importance Of Customer Service00:28:18 – Running A Campaign Outside A Kickstarter Friendly Country00:36:44 - Running A Campaign Outside A Gamefound Friendly Country
Shownotes
Cation Arts - https://cationarts.com/en-gb
All Time Wrestling: Extreme Edition - https://www.kickstarter.com/projects/alltimewrestling/all-time-wrestling-extreme-edition
Shelfside’s Review Of All Time Wrestling - https://youtu.be/az9tHRtqwSM
Who Can Use Kickstarter - https://help.kickstarter.com/hc/en-us/articles/115005128594-Who-can-use-Kickstarter
The Ultimate Kickstarter Marketing Course For Games - https://crowdfundingnerds.com/course

Min-Maxing Amazon Board Game E-Commerce

The Crowdfunding Nerds are joined by Amazon Ecommerce expert, Jack Dunbar to discuss everything you need to know about min-maxing your post-campaign selling strategy!
00:00:56 – Who Is Jack Dunbar00:06:31 – How Amazon Ecommerce Works00:08:35 – Take Charge Of Your Sales00:11:43 – Am I A Fool For Not Selling On Amazon?00:13:54 – Minimum Advertise Pricing (MAP)00:18:35 – 80% Of Product Searches Start On Amazon00:22:31 – MAP Violations00:23:59 – Step-By-Step Guide Of How To Get On Amazon00:29:26 – You Don’t Want High Volume On Amazon00:33:59 – Multi-Channel Fulfilment00:39:28 – Lean Into What Is Working00:43:39 – Advertise Your Website In Your Rulebook00:46:32 – Understanding Amazon’s Buy Box00:52:01 – Have Exclusives On Your Website00:56:11 – Working Out Shipping Costs
How To Stop Amazon Crushing Your Post-Campaign Sales - https://crowdfundingnerds.com/episode116/
Cease & Desist Letter Generator - https://legaltemplates.net/
Amazon Brand Registry: https://brandservices.amazon.com/
Kaspien Amazon Agency - https://www.kaspien.com/
Deliverrr Amazon Agency - https://deliverr.com/
Sellbrite Multi-Channel Selling Tool - https://www.sellbrite.com/
Zentail Multi-Channel Selling Tool - https://www.zentail.com/
Bqool Amazon Repricer Tool - https://www.bqool.com/ 
Aura Repricer Tool - https://goaura.com/ 
Seller Snap Repricer Tool - https://www.sellersnap.io/
Fulfilment By Amazon (FBA) Guide - https://www.junglescout.com/how-to-sell-on-amazon-fba
Fulfilment By Amazon Video Tutorials - https://sellercentral.amazon.com/help/hub/reference/external/200249180
Andrews Review of Jacks’ Board Game - https://www.youtube.com/watch?v=GZi55c75FWs
Crowdfunding Nerds Marketing Course - https://crowdfundingnerds.com/course
Jack’s Game New Kingdom: Gardeners - https://www.kickstarter.com/projects/newkingdomgaming/new-kingdom-gardeners

Maximizing Physical Energy & Mental Focus For Crowdfunding

The Crowdfunding Nerds interview weight loss coach and personal trainer, Dan Whaley on how to maximize your physical energy and mental focus for crowdfunding
00:03:30 – We All Need More Energy00:05:11 – The Big Three00:06:41 – How Long Does It Take To Feel The Difference?00:12:47 – Adapting To Changes In Lifestyle00:16:25 – Start Small And Build Up00:22:20 – Eat REAL Food!00:27:16 – Plan For Events With Bad Food Temptations00:31:03 – Filter Your Water00:33:45 – Plan Treats00:38:15 – Developing An Exercise Routine That Works For You00:45:57 – How Does Being Healthy Help You Crowdfund00:49:47 – Fighting Parkinson’s Law00:55:04 – How Dan Helps People
Einkorn Flour - https://en.wikipedia.org/wiki/Einkorn_wheat
The Water Filter Sean Uses - https://www.osmiowater.co.uk/osmio-fusion.html
Connect With Dan Whaley - https://en-gb.facebook.com/danny.whaley.144
The Ultimate Kickstarter Marketing Course - https://crowdfundingnerds.com/course
The Crowdfunding Nerds Community - https://www.facebook.com/groups/crowdfundingnerds