Monday May 23, 2022
”Typical Results” Of Marketing + Crowdfunding News
Crowdfunding Nerds: Kickstarter Marketing, Business, & Beyond!
Since 2019, Crowdfunding Nerds has helped over 200 crowdfunding creators raise over $30M on Kickstarter and Gamefound. In addition to that, we have generated over $100M in ecommerce sales and had clients featured on Shark Tank, ”As Seen On TV,” and more. We work with IP’s like Avatar: The Last Airbender, Elder Scrolls, Fallout, Star Trek, Mass Effect, Dune, and more... But we have also helped a TON of first-time creators fund on day 1, too! Our podcast exists to help you with your journey before, during, and after crowdfunding using real-world examples from our clients. We share what’s working and what is not in today’s market. We build pre-launch e-mail lists, get backers during live campaigns, and drive pre-orders and e-commerce sales after your campaign ends! If you’re DIY marketing (doing it yourself), we created the Crowdfunding Nerds Academy to help, which has specialized courses designed to make sure you’re doing it right! Buckle up; it’s about to get nerdy.
Listen on:
Episodes
Episodes
Tuesday May 17, 2022
Tuesday May 17, 2022
The Crowdfunding Nerds chop board game industry news while giving you some tips on how to run better Facebook ads. Also, Andrew is diffidently not a necromancer, unless he put a spell on us to tell you that...
00:01:33 – Crowdfunding Nerds Staff Training Video00:05:23 – Crowdfunding Nerd News00:15:33 – The Magic Circle Defined00:23:54 – The Magic Circle In Game Marketing00:28:19 – Messaging In Terms of Retargeting00:34:06 – Your Customer Avatar00:36:58 – In Summary
Crowdfunding Nerds Staff Training Video - https://www.facebook.com/100065544255608/videos/955768008454566/
Legend of the Red Dragon - https://en.wikipedia.org/wiki/Legend_of_the_Red_Dragon
EcoFlow Air Conditioner - https://www.ecoflow.com/us/wave-portable-air-conditioner
HeroQuest Hasbro - https://hasbropulse.com/products/heroquest-game-system
Micro Dojo - https://gamefound.com/projects/prometheus-game-labs/micro-dojo
Tuesday May 10, 2022
Tuesday May 10, 2022
The Crowdfunding Nerds discuss some of the latest board game crowdfunding news while addressing the benefits and problems of artificially low fund goals.
00:02:09 - Marvel Zombicide & CMON Shipping00:18:44 – Strategy For Shipping & Fullfilment Increases00:21:26 – Euthia’s Cancelled Project of $500K00:29:50 – Blade Runner TTRPG Artificially Low Funding Goal00:39:46 – Kickstarter Vs Gamefound
Shownotes
How To Run A Successful Tabletop Business With Chris Birch Of Modiphius Entertainment - https://crowdfundingnerds.com/episode50/
The Game Crafter - https://www.thegamecrafter.com/
Print & Play - https://www.printplaygames.com/
Hero Forge - https://www.heroforge.com/
Five Parsecs From Home - https://www.modiphius.net/products/five-parsecs-from-home
Dwarven Forge - https://dwarvenforge.com/
Euthia: Torment Of Resurrection & Fierce Powers - https://gamefound.com/projects/diea-games/euthia/updates/7
Blade Runner – The Roleplaying Game - https://www.kickstarter.com/projects/1192053011/blade-runner-the-roleplaying-game
All Time Wrestling - https://www.kickstarter.com/projects/alltimewrestling/all-time-wrestling-the-wrestling-card-and-dice-game?ref=bxsuhp
Monday May 02, 2022
Monday May 02, 2022
While SEO Wizard Rick faces ravenous cougars in the wilderness, Andrew & Sean discuss Kickstarter delegation, because Mr. Stegmaier threatened to tell the world how bad Andrew is at Scythe (and he said please, which is the magic word).
00:01:23 – You Might Want A Publisher00:03:10 – Outsourcing?00:05:53 – Things That Can Be Outsourced00:11:05 – Pre-Marketing Vs Live Campaign Marketing00:15:41 – You Can’t Do Everything00:21:13 – Art On Your Kickstarter Page00:27:58 – Outsourcing For Time00:32:21 – Consulting00:35:21 – Convention Attendance00:44:18 – Taxes00:47:38 – What We Commonly See Been Outsourced
ShownotesThe Virtuous Cycle Of Kickstarter Marketing - https://crowdfundingnerds.com/episode14/Hygiene Factors Of Your Kickstarter Campaign - https://crowdfundingnerds.com/episode18/What Matters Most To Backers On Your Kickstarter Page With Jeremy Howard - https://crowdfundingnerds.com/episode10/ShipQuest - https://www.shipquest.co.uk/ The Flood Board Game - https://www.kickstarter.com/projects/bedouingames/the-flood?ref=9j4qu1&token=4d0861e6 Deliverance Board Game - https://www.kickstarter.com/projects/lowenhigh/deliverance-board-gameSquatchy Games - https://squatchygames.com/Mesa Game Lab - https://www.mesagamelab.com/Jonathan Gilmour - https://www.linkedin.com/in/jonathan-gilmour-96160b1aTEBURU presents The Bad Karmas - https://www.kickstarter.com/projects/xplored/the-bad-karmas?ref=erji0i&token=d9418a70
Monday Apr 25, 2022
Monday Apr 25, 2022
Marco Pecota of Raybox Games joins the Crowdunding Nerds to discuss marketing games through combining themes.
00:04:01 – First Games Marco Has Ever Played00:05:13 – What Did You Learn From Running Multiple Kickstarters?00:11:50 – How To Stand Out On Kickstarter00:18:07 – A Solid Theme Helps With Marketing00:19:12 – Appealing To Board Game Collectors00:20:47 – Consider Adding Miniatures To Your Game00:25:03 – Don’t Create Expansions...?00:29:30 – How To Market Pledges With Miniatures00:31:33 – Marco's Dos & Don’ts Of Organic Facebook Group Marketing00:39:26 – Making A Game For Others Vs Making A Game For Yourself00:43:22 – Getting Advice From The Industry Is Key00:50:58 – The Type Of Games That Work Well On Kickstarter00:54:19 = Do You Need A Marketing Agency To Run A Kickstarter?
Shownotes
Escape from Stalingrad Z - https://www.kickstarter.com/projects/legionsofsteel/escape-from-stalingrad-z?ref=3018k4
Sleeping Gods: Distant Skies - https://gamefound.com/projects/red-raven-games/sleeping-gods-distant-skies
Monday Apr 18, 2022
Monday Apr 18, 2022
Andrew and Sean go through 10 successful Kickstarter campaigns and talk about the important metrics that can help you frame your crowdfunding launch!
00:01:39 – Can We Predict The Future?00:03:22 – Understanding Induction00:09:03 – Creator Hustle Is Important00:10:50 – The Product Is Important00:15:57 – What Kind Of Pledge Is Most Popular?00:27:05 – Make Your Pledges Clear & Simple00:31:25 – Average Pledge Amount00:39:30 – Facebook Ads For A Live Campaign
Shownotes
The Virtuous Cycle™ - https://crowdfundingnerds.com/episode14/
Kickstarter Referral Metrics Explained - https://crowdfundingnerds.com/kickstarter-referrals-explained-deep-dive-into-4-tabletop-campaigns-that-funded-successfully/
Monday Apr 11, 2022
Monday Apr 11, 2022
The Crowdfunding Nerds discuss the importance of crafting social stretch goals that engage your crowd and give some tips to generate your very own!00:00:43 – Defining Social Stretch Goals00:03:55 – Where Do You Post Social Stretch Goals?00:06:56 – How Often Should You Update Social Stretch Goal Results?00:09:26 – Do Not Spam!00:13:02 – Leverage Your Community Culture00:17:10 – Crowdfunding Projects That Did Stretch Goals Well00:20:40 – Gamify Your Social Stretch Goals00:30:37 – Social Stretch Goal Rewards00:35:21 – Pledge Boosting00:40:31 – Where People Go Wrong With Social Stretch Goals00:45:00 – Make Social Stretch Goals Attainable00:49:30 – Crowdfunding Nerds Community Questions Answered
Shownotes
Exploding Kittens Kickstarter Campaign - https://www.kickstarter.com/projects/elanlee/exploding-kittensElan Lee Social Stretch Goals Lecture - https://www.youtube.com/watch?v=nCIgcvK8eloFrosthaven Kickstarter Campaign - https://www.kickstarter.com/projects/frosthaven/frosthavenHand To Hand Wombat Campaign Update #3 - https://www.kickstarter.com/projects/elanlee/hand-to-hand-wombat/posts/3422260Team Fortress 2 War Update - https://wiki.teamfortress.com/wiki/WAR!_UpdateSkyrim Social Stretch Goals - https://gamefound.com/projects/modiphius/the-elder-scrolls-v-skyrim-the-board-game#/product/20870Fractured Veil - https://www.kickstarter.com/projects/paddlecreekgames/fractured-veil-a-survival-and-base-building-multiplayer
Monday Apr 04, 2022
Monday Apr 04, 2022
The Crowdfunding Nerds talk about board game art as it relates to marketing, including where to find great artists, how to know if your art is or is not up to standard, and more!
00:02:10 – You Need Great Art00:03:57 – Does Andrew Own Any Board Games With Bad Art?00:05:42 – Poor Game Design Can Lead To Bad Art00:09:06 – Artist Vs Art Director00:12:23 – One Card Game Challenge00:16:07 – Good Art Reduces Your Cost Per Lead00:17:56 – Can You Afford To Self-Publish?00:21:55 – How You Know Your Art Is Good?00:31:24 – Where Do You Find Artists?00:39:34 – Raster Vs Vector Art00:42:49 – Saving Money With Your Art00:46:19 – What Do People Think Of Your Art At Conventions?00:47:47 – Allow Your Artist To Be Honest With You00:49:52 – What Makes A Good Logo?
Shownotes
The Flood Board Game - https://thefloodboardgame.com/
Radlands - https://roxley.com/products/radlands
Color Wheel - https://www.canva.com/colors/color-wheel/
Art Station - https://www.artstation.com/
Deviant Art - https://www.deviantart.com/
Adobe Behance - https://www.behance.net/
Wednesday Mar 30, 2022
Wednesday Mar 30, 2022
The Crowdfunding Nerds are joined by David Diaz of Mesa Game Lab to talk about crowdfunding video trailers.
00:01:09 – Mesa Game Lab & Deliverance00:02:54 – David Diaz Has Skillz00:04:26 – How Long Have You Freelanced?00:06:20 – What Services Do You Offer?00:12:01 – Your Art Assets Need To Be Ready Before Seeking A Video00:16:30 – Pricing: How Do You Charge?00:18:41 – How Much Time Do You Need To Create A Video?00:20:16 – Video Production & Consulting?00:24:48 – Use Your Trailer For Facebook Advertising00:32:26 – Your Board Game Trailer Needs This00:38:03 – How Long Does It Take To Export A Video?00:45:07 – Live-Action / Stop-Motion Videos?00:48:47 – Make Sure Your Assets Have Layers00:51:20 – Backups?00:53:49 – Advice For Those Coming Up To LaunchShownotesMesa Game Lab Crowdfunding Videos - https://www.mesagamelab.com/
Fossilis Board Game - https://www.mesagamelab.com/board-game-design
Quests & Cannons Kickstarter Video - https://www.kickstarter.com/projects/short-hop-games/quests-and-cannons
Pericle: Gathering Darkness - https://www.kickstarter.com/projects/jeremy-morgan/pericle-gathering-darkness
Tuesday Mar 22, 2022
Tuesday Mar 22, 2022
The Crowdfunding Nerds talk about the questions you need to be thinking about before going to Kickstarter and hiring a marketing agency to help you achieve your goals.
00:02:01 – The Importance Of Being Prepared To Talk To Marketing Agencies00:05:55 – What Is A KPI?00:06:17 – How To Know If Your Marketing Is Effective?00:13:56 – Benchmarks Vs KPIs00:15:12 – Return On Ad Spend (ROAS)00:17:52 – Crowdfunding Is Not Like Traditional Ecommerce00:25:21 – What Is The Process / Funnel?00:29:24 – If An Agency Does Not Qualify You – RUN!00:36:19 – Fees / How Do I Pay For Ads?00:46:49 – Diversify Your Audience Reach
Shownotes
From Client to Employee – Ryan and His Kickstarter Journey https://crowdfundingnerds.com/episode21/
The Virtuous Cycle Of Kickstarter Marketing - https://crowdfundingnerds.com/episode14
Ponzinomics Book - https://www.amazon.com/Ponzinomics-Untold-Story-Multi-Level-Marketing-ebook
Tuesday Mar 15, 2022
Tuesday Mar 15, 2022
The Crowdfunding Nerds discuss the ultimate checklist of things to do and not do before launching your game on Kickstarter.
00:02:30 – Do Not Add Shipping In Your Pledge00:16:51 – Know Your Numbers00:19:41 – Things That Can’t Be Changed About Your Project When Live00:27:08 – Make Sure To Send Out Your “Now Live On Kickstarter” Email00:35:57 – Tips For Designing Your Kickstarter Page00:44:49 – The Most Funded Kickstarter Of All Time – Brian Sanderson00:48:40 – Risks & Rewards Section
ShownotesFrosthaven MSRP update - https://www.kickstarter.com/projects/frosthaven/frosthaven/posts/3451092
The Bad Karmas and The Curse of the Zodiac - https://www.kickstarter.com/projects/xplored/the-bad-karmas?ref=blbexf
Bloodstone (Canceled) - https://www.kickstarter.com/projects/druidcitygames/bloodstone
The Tabletop Find-It Book - https://www.kickstarter.com/projects/oldmangames/the-tabletop-find-it-book?ref=83jm2y
Zombicide: Undead or Alive - https://www.kickstarter.com/projects/cmon/zombicide-undead-or-alive
Gloomhaven (Second Printing) - https://www.kickstarter.com/projects/frosthaven/gloomhaven-second-printing
Sword & Sorcery - Ancient Chronicles - https://www.kickstarter.com/projects/ares-games/sword-and-sorcery-ancient-chronicles
Chronicles of Crime - The Millennium Series - https://www.kickstarter.com/projects/destinies/chronicles-of-crime-the-millennium-series
Arydia: The Paths We Dare Tread - https://www.kickstarter.com/projects/faroffgames/arydia-the-paths-we-dare-tread
Surprise! Four Secret Novels by Brandon Sanderson - https://www.kickstarter.com/projects/dragonsteel/surprise-four-secret-novels-by-brandon-sanderson