Crowdfunding Nerds: Kickstarter Marketing, Business, & Beyond!

YouTube Content Strategy For Crowdfunding Games

Samuel Steele, of Tabletop Hub joins the Crowdfunding Nerds on a part 2 episode to talk about YouTube content strategy and paid reviews.
00:01:34 – YouTube Trends? 00:05:38 – YouTube Content Creation Cheat Sheet 00:08:44 – Start Small & Always Test 00:13:59 – Understanding Why People Watch YouTube 00:19:26 – Think About Creating Events To Market Your Game 00:22:43 – Is It Ok To Be Paid For A Review? 00:26:44 – Challenges Of Paid Content On YouTube 00:33:15 – The Bias Of Game Coverage 00:37:16 – They Are Only Opinions After All
Part 1 - https://crowdfundingnerds.com/episode134/ Crystallizing Public Opinion, by Edward L. Bernays - https://www.gutenberg.org/files/61364/61364-h/61364-h.htm Play On Tabletop YouTube - https://www.youtube.com/@PlayOnTabletop Miniac YouTube - https://www.youtube.com/@Miniac Should You Back It? YouTube - https://www.youtube.com/@shouldyoubackit Tabletop Hub YouTube - https://www.youtube.com/@TabletopHub Crowdfunding Nerds Community - https://www.facebook.com/groups/crowdfundingnerds/

Red Flag Mistakes Of Kickstarter Campaigns

We discuss red flags of Kickstarter and Gamefound pages with Samuel Steele of Tabletop Hub and Should You Back It.
00:05:03 - Red Flags of A Campaign 00:06:28 – Need Notable Reviewers? 00:08:23 – Optimizing The Page For Mobile 00:10:50 – Optimizing Web Images 00:16:00 – Is A First Time Creator A Red Flag? 00:25:30 – What To Include In The Risks & Challenges Section 00:31:09 – Picking Content To Cover For YouTube Videos
Tabletop Hub - https://www.youtube.com/@TabletopHub
Should You Back It - https://www.youtube.com/@shouldyoubackit
What Matters Most To Backers On Your Kickstarter Page With Jeremy Howard  - https://crowdfundingnerds.com/episode10/
ShelfClutter - https://www.youtube.com/@ShelfClutter
Tabletop Analytics - https://www.tabletopanalytics.com/

Relationships vs Transactions

Rosemary Litoff joins the Crowdfunding Nerds to expound the necessity of building customer relationships for business success.
00:01:22 – Who Is Rosemary Litoff 00:06:33 – The Used Car Salesman 00:08:56 – Understanding Your Customers Desires 00:10:40 – Marketing Has Changed 00:13:07 – Transaction Vs Relationship 00:17:03 – Mind Vs Emotion 00:19:16 – Tribal Marketing 00:28:06 – The Importance Of Building Trust 00:32:49 – Business As Caring For People 00:36:42 – Tips On Building Client Relationships
Rosemary Litoff LinkedIn - https://www.linkedin.com/in/rosemarie-litoff-785a596
C2 Financial - https://www.c2financialcorp.com/RLitoff
The Time Machine, H. G. Wells - https://en.wikipedia.org/wiki/The_Time_Machine
Paul M. Mazur Quote - https://quoteinvestigator.com/2021/01/21/desires/
CFN Course - https://crowdfundingnerds.com/course

Lab Rats & Life Balance

The Crowdfunding Nerds discuss what causes work-life imbalance and what you can do to bring things back to normality.
00:02:38 – Defining Work Life Balance 00:05:54 – You Can’t Do It All 00:09:56 – Enduring Difficult Times 00:11:48 – Benefits Of Planning In Advance 00:14:15 – The Power of Hope & Love 00:22:36 – Care About Future You 00:24:48 – Importance of Play Time 00:26:58 – Don’t Waste Hardships 00:30:36 – Find Work That Suits Your Personality 00:41:05 – The Importance of Efficient Systems
Shownotes
Work-Life Balance For Kickstarter Board Games With Chip Cole  - https://crowdfundingnerds.com/episode16
Richard Uses Trello - https://trello.com/
Power of Hope - Curt Richter Swimming Rat Experiment - https://www.vailhealthbh.org/about/news/wolfington-the-power-of-hope
Rape of The Mind - https://www.amazon.com/Rape-Mind-Psychology-Menticide-Brainwashing
The 4-Hour Work Week - https://www.amazon.com/4-Hour-Work-Week-Anywhere-2008-04-03/dp/B01K94RC0M/ref=sr_1_4?keywords=4+hour+work+week
Hungry Rats Experiment - https://youtu.be/L6MamDfrH-I
DISC Personality Test - https://www.truity.com/test/disc-personality-test
A World Without Email - https://www.amazon.com/World-Without-Email-Reimagining-Communication-ebook/dp/B08BKSJX1M
The Managerial Revolution - https://www.amazon.com/Managerial-Revolution-What-Happening-World/dp/0837156785
The Crowdfunding Nerds Course - https://crowdfundingnerds.com/course
Upcoming Crowdfunded Games - https://crowdfundingnerds.com/upcoming-games/

Common Sense Finance Advice

The Crowdfunding Nerds are joined by Mark Gleason of G2 Business Solutions to talk about the important subjects of payroll, accounting and more!
00:01:57 – Accounting Basics 00:09:12 – Payroll 00:20:23 – Don’t Have Someone Do Everything 00:21:36 – Finance Red Flags 00:25:03 – The Cost Of Doing Business 00:30:42 – Resources
Connect With Mark Gleason - https://www.linkedin.com/in/mark-gleason-28562053 G2 Business Solutions - https://g2-businesssolutions.com/ Connect With Bookkeeper Orlando U Javien Jr. - https://www.linkedin.com/in/orlandojavien Reddit Small Business - https://www.reddit.com/r/smallbusiness/ Reddit Entrepreneur - https://www.reddit.com/r/entrepreneur/ Reddit Personal Finance - https://www.reddit.com/r/personalfinance Crowdfunding Nerds Community - https://www.facebook.com/groups/crowdfundingnerds Crowdfunding Nerds Course - https://crowdfundingnerds.com/course

3 Key Elements That Make Booths Successful At The UKGE

Sean explains his adventures at the UKGE while giving some tips on how to run an effective booth.
Shownotes
00:04:40 – Booths Are Like Facebook Ads 00:05:24 – Your Booth Has To Be Clear 00:09:02 – Your Booth Is A Performance 00:16:57 – Your Booth Must Be Interactive 00:26:43 – Value People’s Time 00:33:10 – Have As Many Payment Methods As Possible 00:35:26 – Take Precautions 00:37:13 – Tips On Attending Lectures Or Seminars
UKGE - https://www.ukgamesexpo.co.uk/ Tabletop Hub - https://www.youtube.com/c/TabletopHub Podcast with Mo & Jad of Cation Arts - https://crowdfundingnerds.com/episode126/ Distilled UKGE Booth Example - https://www.facebook.com/paverson/videos/248794477737805?idorvanity=459649154718154 Modiphius UKGE Booth Example - https://www.facebook.com/Modiphius/photos/6354227874620280 Escape From Stalingrad Z UKGE Booth Example - https://www.facebook.com/photo?fbid=10167996164045441&set=pcb.709988414216098 Using Miniatures In Marketing With Marco Pecota - https://crowdfundingnerds.com/episode128/ Vesuvius Media UKGE Booth Example - https://www.facebook.com/photo?fbid=3512892242316907&set=pcb.3512892285650236

How To Leverage YouTube & The BGDL Journey

Gabe Barrett of The Board Game Design Lab joins the Crowdfunding Nerds to talk about everything he has learnt about YouTube along his journey in the Games Industry.
00:01:54 – How Gabe Started In The Board Game Space
00:03:34 – YouTube & A Podcast?
00:06:39 – How To Leverage YouTube Livestreaming
00:09:57 – Design Thumbnails & Titles Before Videos
00:12:29 – How To Define & Track Success
00:21:27 – We Are Not Robots – The Importance Of Rest
00:25:47 – How To Stand Out On YouTube (Tell A Story)
00:32:36 – Click Worthy Vs Click Bait
00:38:51 – Understanding YouTube Algorithm
00:42:22 – The Future Of The BGDL
Shut Up & Sit Down - https://www.youtube.com/@shutupandsitdown
The Dice Tower - https://www.youtube.com/@thedicetower
Guards Of Atlantis II: Tabletop MOBA - https://gamefound.com/projects/wolffdesigna/guardsofatlantis2new
Board Game Design Lab - https://boardgamedesignlab.com/
Board Game Design Lab YouTube - https://www.youtube.com/@BoardGameDesignLab
Gabe Barrett YouTube - https://www.youtube.com/@gabebarrett

How To Leverage Miniatures In Marketing

Marco Pecota of Raybox Game joins the Crowdfunding Nerds to discuss his use of miniatures in crowdfunding marketing.
00:02:13 – Marco Pecota Introduction
00:05:12 – The Rise Of Solo Board Games
00:11:24 – How To Leverage Miniatures In Marketing
00:19:37 – Using Story & Narrative In Marketing
00:22:04 – Recommended Miniature Painters
00:24:32 – Leveraging Professionally Painted Miniatures
00:30:37 – Staging Your Price Points Around Miniatures
00:39:59 – Stretch Goals & Miniatures
00:48:52 – Develop Stand Alone Expansions
00:50:20 – Summary
Escape From Stalingrad Z - https://www.rayboxgames.com/copy-of-ks-landing-page
Escape From Projekt Riese - https://www.rayboxgames.com/efpr-landing-page
Tabletop Analytics - https://www.tabletopanalytics.com/
Den Of Imagination - https://denofimagination.com/
Chest Of Colors - https://chestofcolors.com/
Jason Gibeault - https://www.twitch.tv/splinteredbrushstudio/about
Surveying Your Community – Why & How You Should Do It - https://crowdfundingnerds.com/episode99/

Playing The Long Game In The Board Game Industry

The Crowdfunding Nerds discuss catastrophic success and cover some things that will help you think about the long game success in the board game industry.
00:04:43 - Mythic Games Was Interested In Publishing Deliverance00:05:38 – Mythic Games Kickstarter History 00:10:58 – Steamforged Games Kickstarter History 00:12:35 – The Dangers Of Success 00:14:09 – Breaking Down Deliverance Funding And Expenses 00:25:15 – What Is Causing Companies To Fail? 00:30:13 – The Importance Of Building A Brand 00:33:41 – Be Customer Focused 00:37:58 – Be Careful Scaling Up 00:44:49 – Course Correct Quickly
Shownotes
Board Game Reveolution Community Post About Grimlord Games - https://www.facebook.com/groups/1539155319709734/?multi_permalinks=3345589549066293&ref=share Andrew’s Reply - https://www.facebook.com/photo/?fbid=9169430543098089&set=gm.938368980764884&idorvanity=383263609608760 Mythic Games’ Kickstarter Sucess - https://www.tabletopanalytics.com/creator/mythic-games-inc-4321 Grimlord Games - https://www.tabletopanalytics.com/creator/grimlord-games-2659 Steeped Games - https://steepedgames.com/ Steamforged Games - https://steamforged.com/ 4.5 Outcomes You Need To Consider Before Going To Kickstarter - https://crowdfundingnerds.com/episode5 Steamforged Games Redundancies - https://www.dicebreaker.com/categories/board-game/news/steamforged-games-redundancies-hit-20-board-game-workers Gabe Newell: Reflections of a Video Game Maker - https://www.youtube.com/watch?v=t8QEOBgLBQU Crowdfunding Nerds Course - https://crowdfundingnerds.com/course

Product Placement In Board Games With B2B Partnerships

The Crowdfunding Nerds continue their discussion with Mo and Jad of Cation Arts in a second episode to address B2B opportunities for revenue generation in the board game design space. 
00:00:36 – Kickstarter Vs Gamefound – Which Is Right For Your Game?
00:08:55 – Seeing Crowdfunding As An Investment 
00:10:38 – 75% Of Revenue From B2B Partnerships? 
00:18:20 – Exploring Government Grants 
00:18:51 – Games For Corporate Leadership 
00:19:46 – Board Game Designers’ Misconceptions 
00:21:35 – Mistrust Of First Time Creators 
00:24:18 – Your Word Must Be Your Bond 
00:29:05 – Dangers Of Playtesting 
00:34:31 – Marketing At None Board Game Related Conventions 
 
Shownotes
Part 1 - https://crowdfundingnerds.com/episode125/
All Time Wrestling: Extreme Edition – https://www.kickstarter.com/projects/alltimewrestling/all-time-wrestling-extreme-edition 
Let’s Go! To Japan - https://www.kickstarter.com/projects/alderac/lets-go-to-japan-from-aeg?
Cation Arts - https://cationarts.com/en-gb
The Ultimate Kickstarter Marketing Course For Games – https://crowdfundingnerds.com/course